All jobsMarketing & PRMarketing Specialists
146 Marketing Specialists Jobs in China
Marketing Specialists shape campaigns across channels, balancing creative vision with performance data and the constant pull of shifting consumer attention.
Average salary: CNY 290,983
Average salary
CNY 290,983
across 145 jobs
- SEM专员
- INTCO MEDICAL (英科医疗)
- Jinan, Zibo +1 more, China
- CNY 120,000 – CNY 180,000
- 展会专员
- INTCO MEDICAL (英科医疗)
- Zibo, Weifang, China
- CNY 80,000 – CNY 120,000
- SEO专员
- INTCO MEDICAL (英科医疗)
- Jinan, Zibo +1 more, China
- CNY 120,000 – CNY 180,000
- 跨境电商运营管培生（27届校招）
- SONGMICS HOME 致欧家居科技股份有限公司
- Shenzhen, Zhengzhou, China
- CNY 84,000 – CNY 120,000
- 产品经理管培生（27届校招）
- SONGMICS HOME 致欧家居科技股份有限公司
- Shenzhen, Zhengzhou, China
- CNY 120,000 – CNY 180,000
- 跨境电商运营管培生（27届校招）
- SONGMICS HOME 致欧家居科技股份有限公司
- Shenzhen, Zhengzhou, China
- CNY 72,000 – CNY 108,000
- 电商运营专员
- INTCO MEDICAL (英科医疗)
- Jinan, Zibo, China
- CNY 96,000 – CNY 144,000
- 内容策划-彩妆方向
- 水羊集团股份有限公司 (S'YOUNG)
- Shanghai, Changsha, China
- CNY 150,000 – CNY 250,000
- 内容策划-小众高端护肤方向
- 水羊集团股份有限公司 (S'YOUNG)
- Shanghai, Changsha, China
- CNY 144,000 – CNY 240,000
- 内容策划-美容保健品方向
- 水羊集团股份有限公司 (S'YOUNG)
- Shanghai, Changsha, China
- CNY 120,000 – CNY 180,000
- 海外运营-全球运营中心-27届校招
- 北京米可世界科技有限公司 MICO WORLD
- Beijing, Shenzhen, China
- CNY 150,000 – CNY 250,000
- 海外硬件市场
- 出门问问 Mobvoi
- Beijing, Wuhan, China
- CNY 120,000 – CNY 240,000
- Consumer Engagement Operations
- Novo Nordisk
- Beijing, China
- CNY 250,000 – CNY 400,000
- 新媒体实习生（广州大区）
- XPENG
- Guangzhou, Foshan +2 more, China
- CNY 30,000 – CNY 48,000
- 市场营销运营专员
- Bambu Lab
- Shenzhen, China
- CNY 120,000 – CNY 216,000
- 市场KOL营销专员
- Bambu Lab
- Shenzhen, China
- CNY 120,000 – CNY 180,000
- Maker Creator & Multi-Touch Marketing
- Bambu Lab
- Shenzhen, China
- CNY 300,000 – CNY 500,000
- German Experience & Content Strategy Consultant (Automotive HMI/IVI)
- TransPerfect
- Shanghai, China
- CNY 300,000 – CNY 500,000
- On-site Freelance Marketing Specialist / Consultant – Native Russian
- TransPerfect
- Beijing, China
- CNY 312,000 – CNY 520,000
- ONVO-乐道RMC（石家庄）
- NIO
- Shijiazhuang, China
- CNY 150,000 – CNY 250,000
- AI产品经理实习生
- NIO
- Shanghai, Hefei, China
- CNY 52,000 – CNY 78,000
- 商业化达人运营-懂车帝
- Dcar
- Shanghai, Beijing +2 more, China
- CNY 300,000 – CNY 480,000
- 商业产品经理（策略产品方向）
- Dcar
- Beijing, Hangzhou, China
- CNY 400,000 – CNY 600,000
- 新媒体实习生（广州大区）
- XPENG
- Guangzhou, Foshan +2 more, China
- CNY 48,000 – CNY 72,000
- 新媒体实习生（西南大区）
- XPENG
- Chengdu, Kunming, China
- CNY 36,000 – CNY 60,000
- 新媒体实习生（湘鄂赣大区）
- XPENG
- Wuhan, Shiyan +4 more, China
- CNY 36,000 – CNY 60,000
- 用户体验运营经理-懂车帝
- Dcar
- Beijing, Chongqing, China
- CNY 300,000 – CNY 500,000
- 用户体验运营-懂车帝
- Dcar
- Beijing, Chongqing, China
- CNY 300,000 – CNY 500,000
- 广告行业运营-汽车方向
- Dcar
- Shanghai, Beijing +1 more, China
- CNY 200,000 – CNY 400,000
- 汽车广告行业运营-懂车帝
- Dcar
- Shanghai, Beijing +3 more, China
- CNY 200,000 – CNY 400,000
- 客户运营（效果广告方向）
- Dcar
- Shanghai, Beijing +3 more, China
- CNY 240,000 – CNY 420,000
- 汽车广告行业运营（车后业务）
- Dcar
- Shanghai, Beijing +3 more, China
- CNY 300,000 – CNY 500,000
- 直播运营经理-懂车帝
- Dcar
- Shanghai, Beijing +3 more, China
- CNY 300,000 – CNY 500,000
- CPS线索广告产品运营-懂车帝
- Dcar
- Shanghai, Beijing, China
- CNY 300,000 – CNY 500,000
- 商业产品经理（优惠券方向）
- Dcar
- Shanghai, Beijing +1 more, China
- CNY 400,000 – CNY 600,000
- 营销数据产品经理-懂车帝
- Dcar
- Shanghai, Beijing, China
- CNY 300,000 – CNY 500,000
- 汽车广告行业运营（经销商方向）
- Dcar
- Shanghai, Beijing +3 more, China
- CNY 250,000 – CNY 400,000
- 品牌广告产品运营-懂车帝
- Dcar
- Shanghai, Beijing +1 more, China
- CNY 300,000 – CNY 500,000
- 汽车广告大客户运营
- Dcar
- Shanghai, Beijing +3 more, China
- CNY 250,000 – CNY 400,000
- On-site Freelance Marketing Specialist / Consultant – Native Russian
- TransPerfect
- Beijing, China
- CNY 312,000 – CNY 520,000
- 用户运营（用户赋能方向）
- XPENG
- Guangzhou, China
- CNY 144,000 – CNY 216,000
- 社媒内容营销（国内市场）
- Bambu Lab
- Shenzhen, China
- CNY 180,000 – CNY 300,000
- 产品经理-汽车
- Xiaomi
- Beijing, Wuhan, China
- CNY 200,000 – CNY 300,000
- Social Media Growth Engineer 社媒增长工程师
- VAST
- Hangzhou, China
- CNY 200,000 – CNY 400,000
- 零售区域获客运营
- Li Auto
- Xinjiang, China
- CNY 180,000 – CNY 250,000
- Sales Enablement Specialist
- FedEx Express
- China
- CNY 250,000 – CNY 400,000
- Associate Director, Quantitative Research, Tech & Durable Industry
- NielsenIQ
- Beijing, China
- CNY 500,000 – CNY 800,000
- Campaign Operations Specialist
- Apple
- Shanghai, China
- CNY 300,000 – CNY 500,000
- 品牌营销产品策略运营-懂车帝
- Dcar
- Shanghai, Beijing, China
- CNY 400,000 – CNY 600,000
- 商业化AI创作产品运营（视频方向）
- Dcar
- Shanghai, Beijing +1 more, China
- CNY 300,000 – CNY 500,000
Marketing Specialists develop and execute marketing campaigns, manage brand positioning, coordinate content across digital and traditional channels, and analyze campaign performance. The work involves collaboration with creative teams, sales departments, and external agencies to deliver messaging that drives engagement and conversions.
Employers typically require a bachelor's degree in marketing, communications, or business, along with demonstrated experience in campaign management, analytics platforms, and content creation. Familiarity with CRM systems, social media advertising, email marketing tools, and SEO principles is commonly expected.
These roles exist across industries—from retail and technology to healthcare and finance—in companies ranging from startups to multinational corporations. Marketing Specialists typically sit at mid-level positions, reporting to marketing managers or directors while often coordinating with cross-functional teams.
Marketing Specialists jobs by city
- Beijing60
- Colombia54
- Shanghai44
- Shenzhen41
- Bangkok36
- Singapore34
- São Paulo33
- London29
- Jakarta28
- Paris25
- Berlin25
- Munich23
- Hangzhou23
- Medellín22
- Lahore21
- Cape Town21
More in Marketing & PR
Questions
What does a Marketing Specialist actually do day-to-day?
Marketing Specialists spend their days managing campaigns, creating and scheduling content, analyzing performance metrics, and coordinating with designers, copywriters, and sales teams. The work alternates between strategic planning sessions, hands-on execution of marketing tactics, and reporting on results to stakeholders.
What qualifications are needed to become a Marketing Specialist?
Most positions require a bachelor's degree in marketing, communications, advertising, or business, plus experience with digital marketing tools and analytics platforms. Some employers accept equivalent experience in place of formal education, particularly when candidates demonstrate strong portfolio work and measurable campaign results.
How does a Marketing Specialist differ from a Marketing Coordinator?
Marketing Specialists typically handle more strategic responsibilities and independent campaign management compared to Marketing Coordinators, who focus primarily on administrative support and execution tasks. Specialists make decisions about channel selection and messaging strategy, while Coordinators implement plans developed by others.
What skills matter most for Marketing Specialists beyond technical knowledge?
Strong communication skills are essential since the role requires translating data insights into actionable recommendations and coordinating across departments with different priorities. Adaptability and project management capabilities matter equally, as campaigns shift rapidly based on performance data and market conditions.
Can someone become a Marketing Specialist without prior marketing experience?
Entry into Marketing Specialist roles without marketing experience is difficult since employers typically expect demonstrated familiarity with campaign execution and analytics. Candidates from adjacent fields sometimes transition by gaining relevant certifications, building portfolio projects, or starting in coordinator positions first.
What are typical working conditions for Marketing Specialists?
Most Marketing Specialists work standard office hours with flexibility for remote work, though campaign launches and deadlines occasionally require evening or weekend availability. The work involves extensive computer use, frequent virtual meetings, and collaboration across time zones in larger organizations.
How much creative freedom do Marketing Specialists have in their work?
Creative freedom varies significantly by organization size and industry, with specialists at smaller companies often owning entire campaigns while those at larger firms work within established brand guidelines. Most roles balance creative input with data-driven constraints and stakeholder feedback that shapes final execution.
What does career progression look like for Marketing Specialists?
Marketing Specialists typically advance to Senior Marketing Specialist or Marketing Manager positions, taking on larger budgets and team leadership responsibilities. Progression depends on demonstrated ability to drive measurable results, with some specialists choosing to focus on specific channels like content or digital rather than pursuing management.
Is the Marketing Specialist role suited to generalists or specialists?
The role favors versatile generalists who can work across multiple channels and tactics, though depth in specific areas like analytics or content creation provides competitive advantage. Organizations increasingly value specialists who understand the full marketing ecosystem over those with narrow expertise in a single platform.
How much of the work involves data analysis versus creative tasks?
Marketing Specialists typically split time fairly evenly between analytical work—tracking metrics, building reports, interpreting performance data—and creative collaboration on messaging, content, and campaign concepts. The balance shifts based on campaign cycles, with analysis-heavy periods following launches and more creative work during planning phases.