Growth and Engagement Specialist

Role Purpose

The Growth & Engagement Specialist will support and execute campaign operations strategy to maximize customer lifetime value and contribute to overall services revenue.

He/ She will maximize customer value, retention, and revenue by analysing usage patterns, designing targeted campaigns, and ensuring mobile prepaid and financial services remain relevant and engaging.

Key Responsibilities

• Implement end to end campaigns on cross-selling, upselling and base management initiatives
• Prepare insightful reports on base activities, retention and inactivity: setup and deliver IBRO reports, campaign ROI reports ·
• Consistent monitoring of the overall prepaid (mobile and financial services) customer base on inactivity, usage & propositions and recommend actions based on performance
• Coordinate with Regional teams to develop proactive campaigns (location specific) based on competition movements and on-ground insights
• Prepare and ensure successful execution of weekly SMS communication calendar.
• Support driving mobile financial service initiatives to increase penetration of Mobile financial users

Who we are looking for (Qualifications, Competencies – Skills & Behaviours)

Required

• Bachelor’s degree in Social Science, Computer Science, Statistics, Actuarial Science, Telecommunications or IT.
• 2+ years’ experience in customer value management programs
• Strong analytical skills and business acumen.
• SQL skills with experience in relational OLTP database models (OLAP is a plus)
• Telecommunications experience would be advantageous.

Nice to Have

• Excellent analytical and logical reasoning skills translated from consumer insights
• Excellent communication skills
• Strong stakeholder management skills
• Ability to anticipate customer, competitor and market dynamics.
• Able to challenge the status quo