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Digital Marketing Team Leader

The Digital Marketing Team Leader manages and oversees the daily operations of the Digital Marketing Team, ensuring all content is produced and published on time with no delays. This role reviews and approves all content before it is posted, leads the team's overall content strategy, and acts as the team's digital technical lead — responsible for monitoring, maintaining, and troubleshooting all social media pages and accounts (e.g., page restrictions, unpublished pages, copyright issues, 'page not recommended' status, page status problems, low video reach, and boosting/ad issues).

RMA Group is a multi-sector organization with more than 9,000 employees and an operational presence in 17 countries. For 40 years, we have developed enduring partnerships to support the needs of our clients, underpinned by the core values of Innovation, Integrity and Endurance. Through its various businesses including RMA Automotive, Global Fleet Sales, Comin Asia and Express Food Group (EFG), RMA Group has established itself as the partner of choice for leading automotive, equipment, engineering services, and food brands in Southeast Asia and beyond.

Responsibility

  • Team & Production Management: Plan, assign, and supervise the daily content production schedule to guarantee same-day shooting and same-day posting with no delays.
  • Content Review & Approval: Review and approve (or request revisions to) all scripts, videos, and photos before they are published, ensuring brand, quality, and compliance standards are met.
  • Digital Technical Leadership: Monitor all social media pages daily (Facebook, TikTok, YouTube, Instagram, Telegram, etc.) for technical issues, and take action on problems such as page restrictions, unpublished pages, copyright strikes/claims, 'page not recommended' status, page status changes, low video reach/distribution, and ad/boosting problems.
  • Boosting & Ad Management: Set up, monitor, and optimize paid boosts/ads to maximize reach and engagement while managing budget efficiently.
  • Performance Monitoring & Reporting: Track and report on key metrics (reach, engagement, follower growth, video views, ad performance) and adjust strategy based on data.
  • Content Strategy & Planning: Develop content calendars, campaign plans, and posting schedules across all platforms in line with business goals.
  • Platform Liaison: Act as first point of contact with each platform's support/help resources when resolving page issues or policy violations.
  • Team Leadership: Coach, guide, and support the Content Creator/Host, Videographer/Editor, and Digital Media Trainer in their daily work.
  • Policy & Compliance: Ensure all content and page activity complies with each platform's community standards, advertising policies, and copyright rules.
  • Escalation Management: Escalate and coordinate with management on issues that require budget approval, legal input, or higher-level platform escalation.

Requirements & Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
  • 3+ years of experience in digital/social media marketing, with at least 1 year in a supervisory, team lead, or management role.
  • Proven, hands-on experience managing Facebook, TikTok, YouTube, Instagram, and Telegram business/creator pages and ad accounts.
  • Demonstrated experience resolving platform-level issues (e.g., page restrictions, copyright claims, ad account issues, page recommendation status).
  • Experience with Meta Business Suite/Ads Manager, TikTok Ads Manager, YouTube Studio, and similar platform management tools.
  • Strong organizational and project management skills, with the ability to manage multiple people and deadlines at once.

If you're interested, please send your CV to:

Skills

  • content strategy
  • Social Media Management
  • Team Leadership
  • Video Production
  • Copywriting
  • Brand Management
  • Quality Assurance

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