Retail Manager, Thailand

Summary

Founded by Spanish-born Cristóbal Balenciaga in 1917 and established in Paris in 1937, the original House of Balenciaga defined modern couture with its many innovations to form and technique. Today it continues to uphold the vision of the House through boundary-pushing collections including women’s and men’s ready-to-wear, accessories, and objets d’art. The brand’s unprecedented interactions with the expanding digital realm, material developments, and today’s social responsibilities keep it at the forefront of modernity.

In 2021, Balenciaga’s 50th Couture collection—the House’s first since its founder retired in 1968 – reintroduces a standard of cutting-edge elegance. From October 2015 to July 2025, Demna designed both men’s and women’s collections as the Artistic Director. In July 2025, Pierpaolo Piccioli was appointed Creative Director of Balenciaga.

Job Description

Your opportunity

The Retail Manager oversees key projects and initiatives across our directly operated stores in Thailand, collaborating with the Head Office and other departments across Southeast Asia & Oceania. The role leads store teams in delivering quality, consistent service and exceptional Balenciaga experiences to our customers.

How you will contribute

Sales

• Own sales and operating expenses for all retail stores in Thailand.
• Ensure stores manage the business on a day-to-day basis by maximizing sales and achieving monthly targets.
• Perform sales analysis and forecasting; develop sales strategies and action plans to lead stores in achieving targets.
• Track competitors’ sales performance and relevant market trends.
• Build and maintain strong relationships with landlords and partners, and manage collaborations to further develop the business.

Client Service

• Drive CEE target achievement and identify opportunities to enhance client service.
• Build store teams with a strong client-centric mindset to deliver professional, luxury service.
• Ensure stores are maintained to the highest standards in terms of store condition, staff grooming, visual merchandising, and back-of-house organization.

Store Operations

• Ensure execution of store operation policies in line with Kering Group compliance standards.
• Supervise stores in handling administrative duties, daily reporting, and staff duty rosters.
• Ensure stores are properly maintained and that all sales support systems function effectively.
• Conduct regular store visits to evaluate performance and address needs and issues.
• Identify opportunities to improve efficiency and optimize store expenses while maintaining compliance with corporate guidelines and standards.

CRM

• Build and maintain relationships with key customers.
• Coordinate with and support CRM and Merchandising teams in organizing in-store and promotional events to sustain customer loyalty.
• Ensure proper customer data acquisition and management within the IT system.
• Identify opportunities to enhance the store experience and achieve KPI targets.

Coaching and Development

• Motivate and coach staff to ensure adherence to company procedures, values, and team spirit in line with corporate standards.
• Ensure staff are well trained on company procedures, product knowledge, security, and operations.
• Identify and develop top-performing Managers and Sales Associates at each location; assess training and development needs and provide constructive feedback.
• Evaluate staff performance on a timely basis.
• Build effective teams; recruit, develop, and retain talented staff.
• Work closely with the Training department to identify action plans that improve MSP results.

Other functional supports

• After-Sales Service: Coordinate and ensure repairs and services are provided in a timely manner and in accordance with policy.
• Merchandise/Inventory Control: Work with the Merchandising team to maximize sales and identify lost opportunities.
• Visual Merchandising: Partner with VM staff to ensure store image consistently meets brand standards and guidelines.

Who you are

• 10+ years of progressive experience in brand management or retail operations within specialty stores or international luxury brand companies.
• Practical, hands-on experience in the Thailand market with a proven track record of effective brand-building initiatives and the ability to drive business results.
• Commercially astute, with strong stakeholder management, influencing, and coaching skills.
• Highly organized and adaptable, with the ability to manage multiple priorities in a fast-paced environment.
• Excellent communication and interpersonal skills.
• Self-motivated, resilient, and collaborative, with a strong sense of accountability.

Why work with us?

This is an exciting opportunity to contribute to the Balenciaga philosophy and to become part of a team that offers possibilities to learn and grow.

Balenciaga is committed to thriving your professional development within the House or in the Kering group. We empower leaders to create, build and sustain high performing teams that excel in execution. We guide every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Diversity Commitment

Balenciaga is committed to fostering a diverse workforce. We believe that diversity in all its forms - gender, age, nationality, culture, disability, sexual orientation… - enriches the workplace and our client experience. As an Equal Opportunity Employer, we welcome all applications and select our talents based on competencies and in alignment with our brand behaviors. Setting people for success is what we live for. It is part of our interview process to discuss with you how to excel in our company.

Job Type

Regular

Start Date

2026-11-02

Schedule

Full time

Organization

Balenciaga Thailand