Marketing Manager

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role

The Marketing Manager will lead Grand-Pa, the biggest brand in the market and one of Haleon’s most commercially significant brands. Reporting to the Category Lead, this role is responsible for driving the long-term development and strategic direction of the brand, shaping the brand strategy and activation agenda to enable sustainable brand consumption, sales growth, and continued market leadership.

As the Grand-Pa Brand Marketing Manager, the role owns the strategic choices that shape future growth, including new product development priorities, promotion frameworks, media direction, and locally relevant activation guidance. It will work closely with in-market activation teams across MEA to guide and support effective delivery in line with approved strategies, translating consumer insights, market dynamics, and business priorities into clear growth plans and disciplined execution.

Key Accountabilities

Brand Strategy & Growth Delivery

• Lead the annual brand strategy and long-term business planning for Grand-Pa across MEA Operating Unit.
• Own the development and execution of growth plans to deliver against top and bottom-line growth, penetration and market share objectives.
• Manage brand equity through successful development and deployment of toolkit.
• Identify the key drivers of growth across consumer segments, occasions and pack architecture, and translate them into actionable plans.
• Continuously assess category, shopper, consumer, and competitive dynamics to identify risks, opportunities, and required strategic shifts.
• Ensure brand plans are aligned to business priorities and supported by clear performance measures and execution discipline.
• Drive key decisions around portfolio priorities, communication strategy, activation focus, media direction, and investment allocation for the brand.
• Strengthen consumer relevance by identifying meaningful insights, unmet needs, and winning demand-generation opportunities.
• Prioritise and shape the NPD agenda, long-term innovation pipeline, promotion frameworks, and commercialisation plans to support sustained brand growth.
• Act as the Grand-Pa Brand Lead for MEA Operating Unit, ensuring the brand remains competitive, relevant, and strongly positioned as the market leader.

Consumer-Led Brand Building

• Develop integrated campaign direction across digital, traditional media, in-store, ecommerce, and market activation channels, ensuring execution supports the approved brand strategy.
• Ensure all marketing activities are insight-led, locally relevant, and aligned with brand strategy and business goals.
• Partner with cross-functional teams to bring innovation, science, and brand value propositions to life in a simple and compelling way.

Commercial & Financial Management

• Own brand topline and support strong P&L delivery through disciplined planning, proactive performance management, and effective investment choices.
• Manage marketing budgets with rigor, ensuring resources are allocated to the highest value activities.
• Track, analyze, and optimize brand and campaign performance to maximize ROI and improve effectiveness.
• Use data, insights, and market performance to challenge assumptions and guide decision making.

Cross-Functional Leadership

• Lead in-market activation across Sales, Commercial Excellence, Finance, Medical, Regulatory, Supply, and other key stakeholders to ensure aligned and effective go-to-market execution.
• Lead brand agenda within MEA Operating Unit to identify expansion opportunities and support execution of go-to-market strategy.
• Lead agency partners and external stakeholders to deliver impactful campaigns and activation plans on time and within budget.
• Influence senior stakeholders through strong business cases, clear recommendations, and data-led decision making.
• Build strong collaboration across teams to ensure marketing strategy translates into flawless execution in the market.

Experience & Qualifications

Essential

• Bachelor’s degree in Business, Marketing, or a related field required.
• 10 years’ professional experience preferred, including time in progressive brand marketing roles with increasing ownership, decision-making responsibility, and regional brand leadership exposure.
• Strong experience in OTC, FMCG, consumer healthcare, or similarly fast-moving consumer-led categories.
• Proven track record of leading strategically important brands, shaping growth strategies, and delivering strong commercial outcomes.
• Demonstrated ability to manage complex brand agendas, influence senior stakeholders, and lead agency and activation partners to deliver integrated marketing programmes across markets.
• Strong understanding of local market dynamics, shopper behaviour, and consumer needs, with the ability to translate insight into commercially actionable plans.

Critical Capabilities

• Strategic brand leadership, with the ability to shape long-term growth agendas and make clear trade-off decisions.
• Confidence and judgment to manage high-profile, strategically important brand with a high degree of ownership.
• Advanced stakeholder influence, including the ability to align, challenge, and secure support from senior decision-makers.
• Strong commercial acumen and financial literacy, including P&L levers, investment prioritisation, and performance management.
• Deep consumer and shopper orientation, with the ability to convert insight into growth opportunities and activation strategies.
• Ability to identify and activate growth levers with speed, precision, and strong commercial judgment in a fast-moving environment.
• Strong execution discipline and project leadership, with the ability to manage complexity while maintaining pace and quality.
• Data-driven decision-making, with the ability to challenge assumptions, interpret performance, and optimise plans based on market, consumer, and commercial signals.
• Strong omnichannel marketing capability across digital, media, e-commerce, and in-store execution, supported by data-led optimisation.
• Pragmatic understanding of how AI and emerging technologies can improve marketing effectiveness and efficiency.

Leadership Expectations

The successful candidate will demonstrate ownership of business and brand outcomes, strategic thinking, commercial judgment, and the confidence to lead the biggest brand in the market across MEA OU. They will combine collaborative leadership with resilience, pace, and disciplined execution, balancing brand equity, growth, and profitability while guiding in-market teams towards effective delivery.

Why this role matters

This is a critical role, with Grand-Pa at the centre of the Haleon MEA growth agenda. The role is highly visible and carries significant responsibility for setting the long-term direction of the brand, strengthening market leadership, unlocking future growth opportunities, and ensuring disciplined delivery across markets and activation touchpoints. Success requires a Marketing Manager who can shape strategy, guide innovation agenda, manage investment choices, align stakeholders, and work through in-market teams to deliver sustainable consumption and sales growth.

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Job Posting End Date

2026-09-08

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.