Manager, Marketing

Who we are

Gildan is a leading manufacturer of everyday basic apparel, with a strong portfolio of brands, including Gildan®, Hanes®, Comfort Colors®, American Apparel®, ALLPRO™, GOLDTOE®, Peds®, Bali®, Playtex®, Maidenform®, Bonds®, as well as Champion® which is under an exclusive licensing agreement for the printwear channel in the U.S. and Canada.

Gildan owns and operates vertically integrated, large-scale manufacturing facilities which are primarily located in Central America, the Caribbean, North America, and Asia. Gildan operates with a strong commitment to industry-leading labour, environmental and governance practices throughout its supply chain in accordance with its comprehensive ESG program embedded in Gildan's long-term business strategy. Together with our global team of dedicated employees, Gildan is united in its vision of Making Apparel Better®. Discover the full scale of Gildan and prepare to be surprised at gildancorp.com.

The opportunity

The Brand Manager adapts brand strategies for the target market, ensuring brand integrity across all marketing initiatives and communications. This position sits within the Marketing Department, reporting directly to the Director, Brand Marketing.

The role

• Oversee the coordinator and advisor budget responsibilities, review scopes from partners, evaluate against brand team needs vs overall budget and provide recommendations.
• Set style guides, brand guidelines, brand vision and value proposition, owning the development and messaging of the brand narrative.
• Plan and execute all communications and media actions on all channels.
• Develop, review and approve the work back schedule (WBS), discuss and review WBS with other stakeholders, anticipate WBS issues and find solutions when WBS are at risks.
• Analyze the success of Marketing campaigns.
• Evaluate and control the costs of production and timelines before, during and after completions of projects.
• Assist with the development of the annual marketing calendars and campaigns.

The requirements

• Bachelor's Degree in Marketing or a related discipline.• At least ten (10) years’ relevant experience.• Previous wholesale or apparel marketing experience would be an asset. • Excellent verbal and written communication skills.• Good organizational skills.• Detail oriented.• Ability to manage workflows and understand the importance of accuracy.• Ability to multitask and manage priorities.

What's in it for you

• Join a publicly traded company dual-listed on NYSE and TSX with great potential
• Be part of a workplace where meaningful connections and teamwork are celebrated
• From local to international, be ready to work alongside a diverse group of colleagues
• Benefit from mentorship and continuous development opportunities
• Take advantage of our attractive benefits packages

We want to get to know you better! Please include your transferrable skills and unique experience in your application to help us learn more about you.

We thank all applicants for their interest, however, only those selected for interviews will be contacted.

Find your fit with us

We are committed to ensuring that everyone, across every background and identity, feels respected, supported, and able to thrive. Come as you are and #FindYourFit at Gildan. Tailor the future of your own career.