Regional Director of Sales

Our client is a boutique, rapidly growing Canadian senior living owner/operator with retirement communities across Ontario and Quebec, pursuing an ambitious growth plan to expand through the acquisition of mid-market retirement residences across Canada. The company's mission is to create warm, welcoming and secure environments for residents through personalized service and caring connections.

JOB OVERVIEW

Reporting to the Vice President of Sales, the Regional Director, Sales leads sales performance, occupancy growth and market development across an assigned portfolio of retirement communities. Working in close partnership with the Regional Director of Operations, this role provides regional sales leadership, strategic direction, coaching and performance support — developing sales capability and driving consistent adoption of the company's sales methodology, standards and processes.

ROLES AND RESPONSIBILITIES

Regional Sales Leadership & Performance

• Lead sales performance across assigned communities to achieve occupancy, revenue and net move-in objectives, providing hands-on support where needed.
• Partner with the Regional Director of Operations, Executive Directors and Sales Consultants to set priorities and develop focused sales action plans; monitor pipeline, conversion and forecasting.

Sales Culture & People Development

• Champion a collaborative, performance-focused sales culture and lead consistent adoption of the company's sales methodology, processes and customer experience standards.
• Coach, mentor and develop Sales Consultants through field-based coaching, pipeline reviews and tour observations, and support onboarding in partnership with Executive Directors.

Pipeline, CRM & Business Development

• Lead regional pipeline and forecasting processes, and champion consistent, disciplined CRM use across data quality, prospect management and follow-up.
• Partner with Executive Directors and Sales Consultants on lead generation, business development and local marketing strategies aligned with occupancy goals and market dynamics.

Market & Competitive Intelligence

• Maintain a strong understanding of local market conditions, competitors and pricing; lead competitor monitoring, pricing analysis and lost-sale analysis across the region.
• Use market intelligence to strengthen community positioning and communicate relevant opportunities and risks to regional and corporate leadership.

Regional Partnership & Collaboration

• Serve as the regional sales partner to the Regional Director of Operations, building strong, collaborative relationships with Executive Directors and community leadership teams.
• Participate in regional performance reviews and partner cross-functionally with Sales, Marketing and Operations to remove barriers and improve results.

QUALIFICATIONS

• Minimum five years of progressive sales, sales leadership or sales performance experience; regional or multi-site experience preferred.
• Senior living, retirement living or related healthcare experience preferred but not required.
• Demonstrated ability to drive sales performance, conversion and revenue growth, with proven experience coaching and influencing sales teams.
• Strong understanding of consultative, relationship-based sales practices, including pipeline management and forecasting.
• Experience with CRM systems and a strong track record of data-driven performance management.
• Demonstrated ability to develop sales, business development and local market strategies.
• Strong leadership and influencing skills, with the ability to lead through partnership and a dotted-line reporting structure.
• Excellent interpersonal, presentation and communication skills, with strong analytical and problem-solving ability.
• Able to prioritize competing demands and deliver results in a fast-paced, multi-site environment; proficient in Microsoft Office.
• Willingness to travel regularly throughout the assigned region.
• Passionate about supporting seniors and families through the senior living decision-making journey.