Senior SaaS Marketing Executive

Join Our SaaS Marketing Team

Are you a creative, commercially minded marketing professional with experience promoting software products and digital solutions? We are looking for a proactive and results-driven Senior SaaS Marketing Executive to support the growth of our SaaS portfolio and strengthen our presence across target markets.

In this role, you will develop and execute integrated marketing campaigns that generate awareness, engagement, qualified leads, and customer growth. You will work closely with sales, product, customer success, and other internal teams to communicate the value of our SaaS solutions and support business objectives.

Key Responsibilities

SaaS Marketing Strategy & Campaigns

• Develop and execute B2B SaaS marketing strategies aligned with company growth and revenue objectives.
• Plan and manage integrated marketing campaigns across digital, content, email, social media, search, events, and other relevant channels.
• Translate product features and technical capabilities into clear, compelling customer-focused messaging.
• Support go-to-market activities for new SaaS products, features, integrations, and service offerings.
• Conduct market, competitor, and customer research to identify trends, opportunities, and market positioning.

Content & Brand Marketing

• Develop and manage high-quality marketing content, including website copy, landing pages, blog articles, case studies, email campaigns, presentations, and sales collateral.
• Maintain consistent brand messaging and tone of voice across all marketing channels.
• Work with internal stakeholders and external partners to produce engaging and accurate marketing materials.
• Support thought leadership initiatives that position the company as a trusted voice within the SaaS and technology sectors.
• Optimise website content for search engine visibility, user engagement, and lead generation.

Demand Generation & Lead Management

• Plan and optimise demand generation activities designed to attract, nurture, and convert qualified prospects.
• Manage email marketing, marketing automation, lead nurturing, and customer engagement campaigns.
• Work closely with the sales team to improve lead quality, campaign follow-up, and conversion rates.
• Monitor marketing funnel performance and identify opportunities to improve the customer journey.
• Support the development of customer acquisition, retention, upselling, and cross-selling initiatives.

Performance Analysis & Collaboration

• Track, analyse, and report on marketing performance using relevant metrics and marketing analytics tools.
• Prepare regular reports on campaign results, website performance, lead generation, engagement, and return on investment.
• Use data and customer insights to improve campaign effectiveness and marketing decisions.
• Collaborate with Product, Sales, Customer Success, Design, and Technology teams to deliver coordinated marketing initiatives.
• Manage multiple projects, timelines, budgets, and external suppliers where required.

Requirements

Qualifications & Experience

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related field.
• 3–5 years of experience in SaaS marketing, B2B technology marketing, digital marketing, or a related discipline.
• Proven experience planning and delivering integrated marketing campaigns for software, technology, or subscription-based products.
• Experience supporting demand generation, lead nurturing, content marketing, and go-to-market campaigns.
• Strong understanding of the SaaS customer lifecycle, subscription business models, and B2B buying journeys.

Skills & Competencies

• Strong written and verbal communication skills with excellent attention to detail.
• Ability to create clear, engaging, and persuasive marketing content for technical and non-technical audiences.
• Good understanding of SEO, content marketing, email marketing, social media, paid campaigns, and marketing automation.
• Experience using CRM, marketing automation, analytics, content management, and project management platforms.
• Strong analytical skills with the ability to interpret marketing data and make evidence-based recommendations.
• Excellent project management and organisational skills, with the ability to manage competing priorities.
• Commercial awareness and a customer-focused approach to marketing.
• Ability to work independently and collaboratively within a fast-paced, cross-functional environment.

Desirable Qualifications

• Experience marketing cloud-based software, AI solutions, business applications, or other technology products.
• Experience with HubSpot, Salesforce, Google Analytics, Google Ads, LinkedIn Campaign Manager, or similar platforms.
• Knowledge of account-based marketing, product marketing, conversion rate optimisation, or customer advocacy programmes.
• Experience working with international or multicultural teams and target markets.

What We Offer

• Competitive salary package.
• Opportunity to work with innovative SaaS products and technology solutions.
• Career development and internal growth opportunities.
• Continuous learning, training, and professional development programmes.
• Collaborative and inclusive working environment.
• Opportunity to make a measurable impact on brand awareness, lead generation, and business growth.

Work Conditions

📍 Location: To be confirmed
🏢 Work Model: To be confirmed
🕓 Working Hours: To be confirmed
📅 Working Days: To be confirmed

Ready to Grow with Our SaaS Business?

If you are an experienced marketing professional with a passion for SaaS, technology, and customer-focused growth, we would love to hear from you. Apply today and join a team focused on building strong brands, generating meaningful demand, and delivering value to customers.