Brand Ambassador

This role reports directly to the OWA Marketing Department and is vital to successfully driving revenue, building brand awareness, and creating unforgettable guest experiences.

DUTIES AND RESPONSIBILITIES:

• Educate guests on OWA’s brand, amenities, and promotions
• Have friendly, positive, and informative interactions; engage with guests of all ages
• Perform as one of our costume characters, such as Tuki the Toucan, and provide guests service through performance, silent gestures, and character poses
• Answer brand-related questions for guests by providing excellent brand knowledge
• Promote OWA to increase sales, brand awareness, and build guest loyalty
• Track performance of inventory and collect guests’ feedback
• Maintain communication with supervisors; answer texts and emails in a timely manner
• Transport booth and materials to event locations; set up/break down booth at the beginning and end of shift
• Store and secure company property when not in use
• Assist social media team by capturing and sharing photos/videos of consumers interacting with the brand
• Adhere to brand standards on all marketing programs
• Ability to learn subject matter related to OWA and speak confidently/professionally in public settings
• Provide guests' feedback on the brand; share new ideas with supervisor
• Consistently perform costume maintenance to ensure operational, show-ready condition
• Perform all other duties as assigned

QUALIFICATIONS:

• Must be 18 years of age or older
• Candidate must be 5’6"- 5’11" for this position due to costume fitment
• Must have a high school diploma or equivalent
• Must possess a valid state driver’s license with a clean driving record; required for company auto insurance
• Prefer a candidate that is pursuing or has obtained a degree in Marketing, Communications, Public Relations, or related field
• Able to perform both indoors and outdoors in full costume
• Work effectively in a hot and claustrophobic costume environment
• Able to walk and stand for long periods of time
• Physically able to balance, stoop, kneel, sit, crouch and stand as needed to perform duties
• Display good nonverbal communication skills needed to bring the character to life
• Ability to read social cues to help understand the level of interaction guests are comfortable with
• Must be willing and able to work odd or irregular hours including nights, weekends, and holidays
• Must be willing to travel to off-site events within a 300-mile radius of Foley, AL
• Must be able to work efficiently in a fast-paced, high-volume work environment
• Strong interpersonal skills
• Ability to work independently without supervision, be self-directed, and demonstrate initiative
• Must be able to lift items up to 25 lbs
• Able to work outdoors in sunny, hot, humid, cold, and rainy conditions

Interested applicants can apply directly to www.visitowa.com/employment.
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