Brand Marketing Manager

DubaiFull-timeInternet / Electronics / Games

Responsibilities

• Collaborate with global and regional cross-functional teams, including marketing, GTM and product development to develop and localise global marketing strategies that align with Anker Innovations goals and brand identity.
• Conduct market research to identify trends, insights, and opportunities for brand growth in different countries.
• Collaborate with regional marketing teams to ensure that global brand strategies are adapted effectively to local markets while maintaining brand consistency.
• Oversee the creation of marketing materials and campaigns, including digital content, advertising, public relations, and events.
• Monitor and analyze the performance of marketing campaigns and adjust strategies as needed to achieve targets.
• Manage the brand marketing budget, ensuring resources are allocated effectively to maximize ROI.
• Stay up-to-date with global marketing trends and best practices, incorporating innovative approaches into the brand's marketing efforts.

Qualifications

• Bachelor's degree in Marketing Business Administration, or a related field and with minimum 5 years working experience.
• Proven experience in brand management or marketing, with a track record of successful global or regional campaigns.
• Strong understanding of consumer behavior and market dynamics across different cultures and regions.
• Excellent communication and interpersonal skills, with the ability to work effectively with diverse teams and stakeholders.
• Creative and strategic thinker with strong analytical skills to assess marketing effectiveness and ROI.
• Ability to manage multiple projects simultaneously and work under tight deadlines.
• Mandarin is a plus.

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