Manager - Ecommerce

Business Context
• Portfolio of 4–5 fashion brands, each with a distinct positioning, price point and customer base, sold across marketplaces and owned DTC websites.

• Marketplace presence spans multiple platforms per brand, each with different commercial models, content requirements, fulfillment methods, and account management structures.

• DTC websites are run as owned P&Ls — full accountability for revenue, gross margin, digital marketing spend, fulfillment cost and channel profitability.

• The channel must protect brand equity online while scaling volume — pricing parity, content quality and promotional discipline across every platform are commercially critical.

• Requires close coordination with brand/category, marketing, supply chain and technology stakeholders to keep listings, stock, pricing and fulfillment aligned across a fast-moving multi-brand, multi-platform environment

Key Responsibilities

1. DTC Website P&L Ownership

• Own full P&L for all DTC websites — revenue, gross margin, digital marketing spend (CAC, ROAS), fulfillment/logistics cost, and net channel profitability.

• Set and track budgets, forecasts and monthly/quarterly business reviews for each brand's DTC performance.

• Drive conversion rate, AOV, repeat purchase rate and customer lifetime value across all owned websites.

• Approve and monitor promotional calendars, discounting and pricing strategy to protect margin and brand positioning.

• Partner with performance marketing to optimise paid and organic acquisition spend against ROAS and CAC targets.
2. Multi-Brand Marketplace Management

• Own commercial performance across all marketplace accounts (e.g., Amazon, Namshi, Centrepoint, Firstcry and similar platforms) for each brand in the portfolio.

• Manage pricing strategy, buy-box/visibility health, listing quality, catalogue expansion and promotional participation per brand, per platform.

• Maintain price parity and brand-right positioning across marketplaces and DTC to avoid channel conflict.

• Track marketplace-specific KPIs (sales, conversion, ratings/reviews, return rate, account health) and resolve platform-level issues (listing suppressions, policy violations, content takedowns) quickly.

• Evaluate and onboard new marketplace opportunities where they support brand and commercial objectives

1. Team Leadership and Capability Building

• Lead and develop a team of 4 direct reports covering marketplace operations, DTC website/trading, digital merchandising & content, and ecommerce fulfillment/operations.

• Set clear individual KPIs, run regular performance reviews and build a culture of commercial ownership within the team.

• Prioritise and allocate team workload across 4–5 brands and multiple platforms without compromising execution quality.

1. Stakeholder and Cross-Functional Management

• Manage 3–4 core stakeholder relationships spanning brand/category teams, marketing, supply chain & warehouse/logistics, and IT/tech-platform teams.

• Align with brand/category teams on assortment, pricing architecture and seasonal launches for each of the 4–5 brands

• Work with supply chain and logistics to ensure stock availability, delivery SLAs, returns handling and fulfillment cost efficiency across marketplaces and DTC.

Partner with IT/tech and platform teams on website performance, integrations, catalogue feeds and marketplace API/technical issues.

• Represent the ecommerce function in senior leadership and principal/brand-partner reviews with structured, data-led reporting

1. Digital Merchandising, Content and Customer Experience • Own digital merchandising strategy — homepage, category and product-page layout, cross-sell/upsell placement and seasonal campaign execution.

• Ensure product content (imagery, copy, sizing, attributes) meets brand and platform standards across all marketplaces and DTC sites.

• Monitor customer reviews, ratings and service-related feedback; drive resolution of recurring content or service issues.

• Use website and marketplace data/analytics to identify range gaps, pricing opportunities and customer experience improvements.
6. Operations, Fulfillment and Compliance

• Oversee order management, fulfillment coordination, returns and reverse logistics across marketplaces and DTC. • Monitor and improve on-time delivery, cancellation rate, return rate and platform compliance scores per brand.

• Ensure marketplace and DTC operations comply with each platform's policies and relevant consumer/e commerce regulations.

Manage inventory allocation and stock-sync accuracy across channels to avoid overselling and stockouts