Director, Communications and Business Development

Who We Are:

PBR is the world’s premier bull riding organization. More than 1,000 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, and Canada. In 2022, PBR launched the nationally televised PBR Teams league—eight teams of the world’s best bull riders competing for a new championship expanding to 10 teams in 2024—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, X at X.com/PBR, and YouTube at YouTube.com/PBR. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

Role Summary

This position is responsible for leading, executing communications and promotional strategies across Australia and New Zealand to support the UFC business, its athletes and events. The role will also assist in furthering the business interests and growth of UFC across the region, working with current and/or exploring new partnerships that are endemic to UFC’s local operations and its success. Working across business units, they will identify and develop projects to achieve enhanced business outcomes specific to the ANZ market.

Key Responsibilities and Accountabilities:

· Develop and maintain strong relationships with Australian and New Zealand media outlets

· Develop and maintain strong relationships with Australian and New Zealand athletes and their teams

· Manage collaboration between local social media and marketing efforts as it relates to promotional campaigns for events, athletes and any other related activity

· Manage delivery and contractual obligations of host city UFC event partnerships

· Assist in managing delivery and contractual obligations across TKO’s Australian event partnerships

· Assist SVP in acquisition of new host city event partnerships

· Have an 'always on' approach to pitching UFC stories to Australian and New Zealand press

· Facilitate and maximize incoming media requests and inquiries

· Work with UFC broadcast and strategic partners to maximize editorial opportunities

· Create profiling opportunities for UFC athletes and executives in and outside of sports categories

· Identify and plan ongoing PR and content opportunities for UFC social media and partners

· Drive publicity for UFC events, encouraging PPV purchase, broadcast tune-in and/or event ticket purchase

· Support publicity for Australian TKO events and talent including WWE, PBR and Zuffa Boxing

· Develop and disseminate relevant communications materials

· Maintain Australian and New Zealand media database

· Lead PR event operations for related promotional events and local initiatives

· Assist Sponsorship team with new and existing partner PR/ Comms including press releases, athlete opportunities, media calls and partner initiatives

· Provide input towards local marketing strategy and tactics

· Proactively engage and collaborate with UFC broadcast partners to support their UFC offering, content creation and viewership

· Work with UFC digital team to ensure localization of au.UFC.com & UFC.co.nz

· Support subscription growth to UFC Fight Pass, enhancing its local offering and promotion

· Maintain and develop relationships with key local stakeholders (ie. Broadcasters, Government, Sponsors) and work to deliver specific projects.

· Identify and grow marketing / cross promotional partnerships with local athletes, influencers, clubs and/or organisations

· Effective issues and crisis management

· Support local CSR initiatives

· Such other responsibilities as may be advised, as required

Qualifications and Experience Required

· Bachelor’s degree in Communications, Marketing or related field, or equivalent work experience

· Minimum of 8 years’ related industry experience, in communications and/or business development

· General knowledge of principles of effective communication and mass media, publicity, advertising, community relations and organization structure as they relate to sports and entertainment

· Extensive contacts throughout the Australia and New Zealand sports and mass media markets

· Ability to work proactively, both independently and within various teams

· Ability to travel domestically and internationally – approximately 30%

· Highly motivated, passionate, committed, energetic

· Able to work under pressure, solve problems and work with discretion when dealing with confidential information

· Ability to cultivate and establish effective relationships with all levels of internal and external stakeholders

· Excellent time management and communication skills

· Strategic thinker and creative problem solver

· Proven ability to focus on delivering results and achieving targets

TKO EEO Statement:

TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.