Geo Marketing Planning, Monitoring & Evaluation Manager

At our company, we hold an uncompromising stance against mediocrity, committing ourselves to work that delivers audacious impact and is fueled by a pioneering spirit of continuous progress and innovation. This ambition is supported by leadership grounded in courage and clarity—ensuring alignment, accountability, and purpose in everything we do. Integrity shapes how we hire, recognize, and develop talent, with a focus on potential, ambition, and long term growth. Together, we operate with collective strength, prioritizing meaningful results over unnecessary rituals and navigating challenges with unity and resolve. Above all, we remain steadfast and resilient, never losing sight of our commitments and continuously pushing forward through complexity with determination and purpose to create a better life for all.

• Network expansion planning using GIS, MapInfo and other planning tools to identify coverage, capacity and growth opportunities.
• Develop data-driven network investment plans and business cases using customer, traffic, revenue and network performance insights across 2G and 4G.
• Drive Single RAN (SRAN) site monetization by translating network capabilities into actionable commercial opportunities in collaboration with Technology, Product, CVM, Sales, Marketing and BI teams.
• Design and manage smart dashboards and GIS-based analytics to track network investment, revenue, coverage, capacity, customer and business KPIs.
• Post-investment performance evaluation and identify opportunities to optimize network investments, improve operational efficiency and maximize business returns.
• Analyze and prioritize initiatives including spectrum utilization, site swap, 4G throughput, sector planning, 3G shutdown, site dismantling and network optimization.
• Translate complex network and market data into strategic insights, recommendations and actionable plans for senior management and cross-functional stakeholders.
• Leverage digital and market intelligence, including Facebook/network insights, to identify micro-market opportunities and support 4G, USIM and device penetration.
• Partner with Technology, Sales, Marketing, Finance and Business Intelligence teams to align network expansion and investment decisions with business strategy and financial objectives.
• Support cross-functional initiatives with a strong focus on data accuracy, analytical rigor, business impact, timely delivery and continuous improvement.

Academic Qualification

• B.Sc. in Electrical & Electronic Engineering (EEE) or Computer Science & Engineering (CSE) or Telecommunications from a reputed and recognized university

Job Experience Required

• 5-6 years of total experience including 1-2 years of relevant experience in Geo Marketing

Required Capabilities

• Good understanding of Geographical Information System (GIS) software
• Good understanding of demographic and economic profile of different geography & market insight
• Good understanding of market profile at regional levels
• Good knowledge on competitor’s coverage plan
• Good knowledge on dashboard, reporting and analysis techniques
• Advanced proficiency in MS Excel and PowerPoint

Banglalink Digital Communications is one of Bangladesh’s leading telecom and digital service providers, committed to transforming the way people connect, communicate, and innovate. As a subsidiary of VEON, Banglalink combines global expertise with a deep understanding of local needs to deliver cutting-edge services to millions of customers across the country. Our Employer Value Proposition (EVP) is ‘Lead the Future’, and this is reflected in all levels of our organization. Our workplace is designed to inspire and empower individuals, creating an environment where ideas thrive, contributions are valued, and innovation flourishes. We encourage every team member to take initiative, explore new possibilities, and grow both personally and professionally in a fast-evolving digital landscape. At Banglalink, we are committed to foster a supportive and inclusive culture that celebrates diversity and encourages collaboration. We actively create opportunities for all individuals to succeed, while our learning initiatives and digital upskilling programs, ensure our people are equipped to excel in their careers and shape the future.

Banglalink is a place where innovation, agility, and understanding come together to create meaningful impact. Join us and be part of a team that’s reshape the future of connectivity and digital transformation.