Sr. Brand Development Manager
- Colgate-Palmolive
- Santo Domingo
- DOP 540,000 – DOP 780,000
No Relocation Assistance Offered
Job Number #175563 - Santo Domingo, Distrito Nacional (Santo Domingo), Dominican Republic
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
Job Summary
The Brand Development Manager is responsible for the flawless execution of marketing plans and programs of the assigned categories to achieve the brand business objectives. Responsibilities include implementation of marketing plans with the required 5 Ps deployment for the market, for launches, re-launches, line extensions, brand activations and promotional activities. Lead the development,execution and evaluation of local promotional initiatives. Also responsible for the Local sub-category P&L's. Monitors & explains variations in Market Share and Key Financial Ratios. Responsible for the marketing input in the CBP (Commercial Business Planning) process, demand plan and Commercial Meetings. Supports in the preparation of the Budget Review, Mid-Year Review, and business reviews for Corporate & Division.
Essential Functions
-Supports the development of Go to Market strategy and Brand Experience Calendar including feedback on assets and touchpoints across the ACPL model (awareness, consideration, purchase, loyalty).
-Work closely with the agency and define powerful and compelling briefs to amplify locally the regional innovation pipeline and local projects.
-Is responsible for implementation of Go to Market plans and 5 Ps strategies to achieve goals.
-Responsible for the Local Category of Profit & Loss Statement.
-Analyze Key Performance Indicators to identify local issues and business opportunities, including but not limited to: Share of Market, Net Sales and Volume, Margin at Retail Environment level.
-Brings forward actions for discussion, alignment and approval in Commercial Business Planning (CBP) meetings.
-Ensures the execution of local margin improvement initiatives and business simplification initiatives, including SKU monitoring and depletions.
-Leads Commercial Meeting and supports in the preparation of Budget Review, Mid Year Review and business reviews for Corporate & Division.
-Implements Pricing strategies and monitors market implementation to take corrective actions.
-Recommends Price Increases and is responsible to execute steps to ensure Price Lists are timely updated on both SAP and customer communications.
-Develops/Delivers presentation of launches, promotions/ initiatives and business status to the Commercial team.
-Leads local execution of strategic markets and / or equities within the region that are fundamental to our hub strategy and key for reaching our hub's long term growth targets.
Qualifications
-Bachelor’s Degree.
-Master Degree (Preferred)
-At least 5 years in Marketing area experience.
- 100% English proficiency.
-High Financial understanding and analytical abilities
-Solid communication skills, capable of raising consensus at all levels: peers, executives, team members.
-Strong Excel / Sheets skills for analytical purposes
-Strong Google Suite skills (Docs, Slides…)
Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
#LI-Hybrid
Skills
- Brand Management
- Marketing Strategy
- P&L Management
- Market Share Analysis
- Promotional Planning
- Commercial Business Planning
- Budget Management



