Social Media Specialist

Who we are

At haddock, we're on a mission to help restaurants take control of their numbers. We turn the chaos of invoices, costs, and margins into clear, real-time data that lets hospitality owners make better decisions and actually enjoy running their business. Thousands of restaurants already trust us.

We launched the world's first AI Agent for restaurants, and it's already reshaping how operators work day to day.

We are the market leader in Spain, and our vision is to expand across Europe and define the future of restaurant operations.

The role

We're looking for a Social Media Specialist who genuinely lives on social, not someone who manages it from a calendar.

You'll own haddock's presence across Instagram, TikTok and LinkedIn, and you'll build something rarer than reach: an actual community of hospitality people who talk to us and to each other. Our audience isn't "SMB decision-makers", it's chefs, owners and managers scrolling between shifts. That's where you come in.

One more thing: you have to actually love this. Eating out, eating well, knowing which place just opened and which one is coasting. If you're the one your friends text when they need a restaurant, you already speak our audience's language.

This is a builder's role. Real ownership, real budget, and permission to try things that might not work as long as you measure them honestly.

What you'll do

• Own the channels end to end: strategy, calendar, publishing and community management.
• Build community, not audience. Comments, DMs, creators, chefs, industry voices. The goal is people who feel part of something, not followers who scroll past.
• Create disruptive campaigns with a real hook, the kind that get shared, stitched, screenshotted and sent to the group chat. If it feels safe, it's probably not the idea.
  What’s on your mind? You set the limits!
• Produce content yourself: concept, script, shoot, edit, publish. You're comfortable with a phone in your hand and an editing timeline open.
• Ride trends fast. Spot formats, sounds and conversations early and turn them around in hours, not weeks.
• Test relentlessly. New platforms, new formats, new angles. Kill what doesn't land, double down on what does.
• You know how virality is built, not just when it happens. You can structure a piece of content so it earns attention: the hook in the first two seconds, the reason someone stays, the reason someone shares. You can take apart a post that blew up and explain exactly what made it work.
• Report like a pro: monthly and per-campaign. What we tried, what happened, what we learned, what's next. Insight, not screenshots of dashboards.
• Work with OKRs. You'll set quarterly objectives with the team, own your key results, and be honest about progress in between.
• Bring ideas unprompted. Nobody here wants to hand you a brief every week, we want the opposite problem.

What we're looking for

• 3-5 years running social for a brand, agency or as a creator.
• Native or fluent Spanish and solid English.
• A portfolio of things you actually made, and at least one that took off.
• Real fluency in the platforms: what performs where, and why.
• Editing chops (CapCut, Premiere, Figma or equivalent) and a good eye for a hook.
• Comfortable in front of a camera, or good at finding the people who are. Fearless.
• Analytical enough to read your own numbers without being told what they mean.
• Curious, fast and autonomous. Allergic to "let's do what everyone else does".
• You've built a community or an audience of your own.

Nice to have

• You know hospitality from the inside, you've worked at a restaurant, a kitchen and emphatize with the sector.
• Experience with paid social, or working alongside a performance team.
• B2B or SaaS experience, though we care far more about instinct than sector.
• Comfortable using LLMs to create and report.

Benefits for our team

• 💸 26.000 - 30.000€
• ⏳ Flexible working hours and hybrid work. Got a flight to catch? Don't worry, go! Take it!
• ☕️ Coffee and milk
• 🍏🍐🍊 Fruit every week to take care of your mind and body

Process

1. Intro call (30 min)
2. Portfolio conversation - walk us through three things you made
3. Practical exercise: pitch us a campaign for a real haddock feature
4. Final conversation with the team

Sound like you? Let's talk.