Sales Manager – AWP / MEWP

A globally active manufacturer in the construction machinery and access technology sector is expanding its European footprint and strengthening its position in the aerial work platforms (AWP / MEWP) segment. As part of this growth phase, the company is further developing its commercial structure across key Northern European markets, with a particular focus on Finland and the Helsinki region.

The company is currently seeking an experienced Sales Manager to take ownership of the Finnish market, with a strong focus on the Helsinki region, driving business development, customer acquisition, and key account growth within the AWP / MEWP segment.

Location: Helsinki region, Finland (home office + extensive field-based travel across the country and Nordic region)

Contract type: Permanent | 40 hours per week | Hybrid field sales role

Start Date: As soon as possible

Your Responsibilities:

• Develop and expand the Finnish market for AWP / MEWP solutions.

• Actively acquire new customers across Finland and the Nordic region.

• Build and manage strategic key accounts within your territory.

• Work closely with customers across the following sectors:

  • Equipment rental companies.
  • Construction companies.
  • Industrial and infrastructure clients.

• Establish and maintain long-term customer relationships in the Finnish market.

• Negotiate commercial terms, pricing structures, and contract agreements.

• Collaborate closely with service, technical, and after-sales teams.

• Represent the company at trade fairs, industry events, and customer engagements across the Nordic region.

• Conduct regular field visits and maintain strong local market presence.

Your Profile (Must-have):

• Minimum 5 years of experience in technical B2B field sales.
• Proven track record in Key Account Management.
• Experience in AWP / MEWP or comparable access equipment / construction machinery.
• Experience working in an OEM (manufacturer) environment.
• Proven sales responsibility (≥ €1M annual revenue).
• Strong existing network within the Finnish rental and construction industry.
• Excellent English communication skills (business fluent).
• Finnish language skills are highly preferred (B2/C1 level depending on responsibility scope).
• Independent, structured, and results-driven working style.
• High willingness to travel within Finland and the Nordic region.

Your Profile (Nice-to-have):

• Experience with international manufacturers in the construction machinery sector.
• Strong technical understanding of lifting and access equipment.
• Experience in fast-growing or newly established market organizations.
• Knowledge of the Nordic rental equipment market dynamics.
• Swedish language skills are considered an advantage.

Why this role?

• Key position in the development of a growing Northern European market presence.
• High level of autonomy in shaping the Finnish market strategy.
• Direct impact on revenue growth and market expansion.
• Opportunity to work within a globally expanding OEM environment.
• Strong long-term career potential within the Nordic region.