Flagship Visual Merchandiser Expert

Visual Merchandiser Expert | BFS LDN Ground Campaign Floor

Department: Own Retail

Direct Reporting Line: BFS LDN Visual Merchandising Manager

GSMS Grade: P2

Cost Center/Budget and/or Revenue Responsibility: none

Purpose & Overall Relevance for the Organisation:

Contribute to meeting or exceeding store sales and profit targets by ensuring the efficient and effective execution of the European visual merchandising direction in assigned store/stores, whilst landing Brand strategy & North Europe gameplan.

Key Responsibilities:

Communication:

• Regular documented feedback of VM in store to VMM/SVMM and Europe VM stakeholders to support North deliverables.

• Cascade information given by VMM/SVMM to SM and Store staff through training and meetings.

• Ownership of communication regarding ground floor campaign planning & execution, and highlighting support needs cross-functionally.

• Participate in team meetings and team huddle to understand needs and give feedback to the VMM/SVMM regarding store requests.

Merchandising Display:

• Drive layout decisions – bubble and micro plans developed and implemented as agreed

• Ensure store complies with European standards and guidelines to provide a brand shopping experience to all consumers

• Ensure all windows are presented to a high standard including mannequins dressing and positioning, lighting direction, cleanliness, steaming and price communication

• In charge of creating clear Shop-In-Shop’s to emphasize category presentation

• Responsible for ordering and ensuring correct use and positioning of In-Store communication Tools

• Dress in-store mannequins and place props correctly

• Apply and maintain Brand Retail and VM Standards

• Monthly submission on VM Compliance tool including taking and uploading pictures into the system

• Provide commercial feedback of implemented VM including Space vs Sales analysis

• Implementation and evidence of flawless execution on Marketing activities aligned with marketing department.

• Competitor analysis ensuring marketplace, localisation, consumer insights & trends are being considered.

Equipment control

• Returns and correctly stores unused equipment including fixtures, mannequins, props & graphic frames.

• Manage fixtures with care to avoid damages.

VM Development

• Attendance to VM team meetings

• Quarterly showroom set up support if requested.

• Involvement in development opportunities as requested by VMM/SVMM

VM Hours

• Basic Hours (40hours) to be completed across Mon-Sat (Sat shift on rotation), 5 days per week / 7am general start time, 6am starts required around business needs.

• Hours to be fully flexible in-line with campaign launches, overnight shifts, localised reactivity, planned layout changes and out of store opportunities.

KPIs:

• Commercial return

• Instore standards & compliance

• Key relationships

• Ambassador for VM, advocating the department across all channels

Key Relationships:

• Visual Merchandising Manager / Senior Visual Merchandising Manager

• VM team

• Retail Senior Leadership Team

• Store Team

• Customers

Knowledge, Skills and Abilities:

• Good IT skills (Word, Outlook, Excel, PowerPoint)

• Fluency in English

• Good numeracy, literacy, verbal and written communication skills

• Geographical mobility across the cluster

Requisite Education and Experience / Minimum Qualifications:

• Secondary education or equivalent professional experience

• 1 year dedicated VM experience