Insurance Content Specialist

Role Summary

Bowtie is scaling a content operation into the Malaysian medical insurance market — a category where a factual slip, an outdated product detail, or a non-compliant claim doesn't just look bad, it can tank search rankings and create real regulatory exposure. Someone has to write and safeguard that content with real subject-matter depth, and right now, nobody on the team has the depth of Malaysian insurance product knowledge to do either.

That's you. You'll be the domain authority behind Bowtie Malaysia's entire content library — using AI tools to help draft and scale accurate, compliant articles yourself, fact-checking everything that publishes (your own work and others') against real product terms, keeping our BNM and MOH compliance record spotless, and building the external credibility (bylines, media placements, backlinks) that turns a brand-new domain into a trusted one.

If you want to combine hands-on content creation with being the person who makes sure it's actually right, this is built around that instinct.

About the Role

You'll own content creation, accuracy, compliance, and external credibility-building for Bowtie Malaysia's insurance and health content — working alongside the SEO Manager, who owns strategy and volume, while you combine hands-on, AI-assisted writing with being the quality and trust layer.

Key Responsibilities

1. AI-Assisted Content Creation

• Draft and produce insurance content — product guides, comparison pages, FAQs — using AI tools, grounded in your own subject-matter expertise so it's accurate from the first draft, not just after review.
• Work with the SEO Manager on content briefs and priorities, turning target topics and keywords into published, compliant articles.

2. Content Accuracy & Compliance Gatekeeping

• Own fact-checking and sign-off on every published article — your own and others' — against real Malaysian policy wordings, premium tables, and live product terms.
• Screen content for BNM disclosure requirements, MOH guideline adherence, and Takaful-specific regulatory nuances before anything goes live.

3. Authority & Credibility Building

• Drive link-building and digital PR through guest placements and expert commentary in Malaysian finance and health media.
• Build and maintain a living knowledge base of Malaysian insurer product updates, premium changes, and policy shifts that keeps the content library current.

4. AI Content QA

• Own the quality framework governing an AI-assisted publishing pipeline producing 100–150 articles a month.

5. Subject-Matter Authorship

• Serve as the named expert author/reviewer credited on Bowtie's highest-traffic articles, establishing real E-E-A-T authority rather than an anonymous byline.

About you

Experience & Skills

• 3–5 years in medical insurance underwriting support, insurance product management, insurance journalism, or agency content work focused on Malaysian BFSI/healthcare.
• Deep knowledge of Malaysian medical card structures — co-payments, deductibles, riders, and claims workflows.
• Exceptional editorial rigor with zero tolerance for factual inaccuracies.
• Comfortable using AI writing/drafting tools to produce accurate, well-structured first drafts quickly — not just editing after the fact.
• Native or fluent written English; strong working proficiency in Bahasa Malaysia.
• A plus: experience with content QA frameworks for AI-assisted publishing, or existing relationships in Malaysian finance/health media for link-building and PR.

The Person

• You catch the factual error everyone else would let slide, because you know exactly what a real co-payment clause looks like.
• You're just as happy drafting the first version of an article as you are red-lining someone else's.
• You'd rather be right and precise than fast and loose — but that doesn't tip into perfectionism paralysis.
• You're comfortable being the single point of accuracy accountability across a high-volume content pipeline.
• You enjoy building relationships with media and industry contacts as much as scrutinizing a paragraph.
• You treat regulatory compliance as a craft, not a checkbox to clear.
• You're a natural translator — you make dense product and policy detail both readable and precise at the same time.

Language

• English (fluent, written) required; Bahasa Malaysia (strong working proficiency) required.

We Offer

Apart from a great career path and an opportunity to do good and do well, we also offer:

• Competitive package
• Flexible work arrangement
• Benefits include medical/ dental coverage and wellness programs
• Employee discounts
• Fun, co-operative, and flexible startup culture
• Weekly sharing sessions and regular social gatherings
• Excellent learning opportunities with Professional Development Sponsorship

About Bowtie

We are the first licensed virtual insurer (虛擬保險公司) in Hong Kong.

We believe that insurance is fundamentally good, and we are here to bring the good back through our passionate, innovative, and customer-centric team.

By combining our deep domain expertise and our own proprietary modern technology, we are building one of the most iconic, category-defining health insurance companies in Asia.

We take pride in moving fast all the time and our track record in moving ahead in the game. Our digital insurance platform is also ranked #2 in the world in Sia Partners' 2023 report.

As we grow, we're always looking for highly dynamic, hands-on, and passionate talent to join our team. If you are looking for a rewarding career where you will grow together with strong talents from different backgrounds and build products and services that bring a positive impact on the lives of millions of people in Hong Kong / Asia, apply to our opening today!

Information collected will be treated in strict confidence and used solely for recruitment purposes.

The company will retain all applications no longer than 24 months of which will be destroyed thereafter.

We are an equal-opportunity employer. We do not discriminate on the basis of race, sex, disability, or family status in the employment process.