Regional Marketing Executive, APAC

Assist Regional Managers to manage local markets in the planning and execution of markets’ annual marketing plans with the aim of building and strengthening the brand profile in APAC & ME.

• Support Regional Managers in the planning, coordination, and execution of annual marketing plans across APAC & Middle East markets, driving initiatives that strengthen brand awareness and market presence.

• Provide comprehensive coordination and administrative support across regional marketing functions, including advertising, public relations, events, social media, digital marketing, CRM, and visual merchandising.

• Partner closely with local markets and account servicing teams to ensure timely and effective execution of regional campaigns and initiatives.

• Maintain marketing databases, dashboards, and reporting systems, ensuring data accuracy, consistency, and insightful performance tracking.

• Manage product sample logistics, including loan requests, shipments, returns, inventory tracking, and documentation.

• Compile, analyze, and distribute media coverage reports, PR clippings, and campaign results for internal stakeholders.

• Facilitate effective communication and collaboration among cross-functional teams, external agencies, vendors, and market partners to support seamless project delivery.

• Assist in the preparation of presentations, meeting materials, marketing reports, and post-campaign recaps.

• Coordinate team operations and administrative activities, including scheduling, filing, document management, and vendor liaison.

• Support regional logistics and inventory management by overseeing shipment coordination and maintaining accurate tracking documentation.

• Process marketing-related expenditures through internal financial systems, including SAP, purchase orders, invoices, debit notes, and credit notes.

• Source and procure marketing collateral, trade marketing materials, gifts, and event support items in accordance with budget and brand guidelines.

• Maintain the organization and presentation standards of the regional showroom, sample inventory, and marketing archive.

• Undertake ad hoc projects and assignments to support the evolving needs of the regional marketing team.

• A highly organized and detail-oriented team player with strong coordination and project management skills.

• Proactive, resourceful, and eager to learn across multiple marketing disciplines.

• An effective communicator with excellent interpersonal skills and the ability to collaborate with diverse internal and external stakeholders.

• 1-3 years of experience in marketing, communications, administration, or a related field, preferably within a regional or multinational environment.

• Proficient in Microsoft Office applications; familiarity with SAP, CRM platforms, data management tools, and AI-enabled productivity tools is an advantage.

• Able to manage multiple projects and deadlines in a fast-paced environment while maintaining a high level of accuracy.

• Fluent in English; proficiency in Cantonese and/or Mandarin is a plus.

Candidate with less experience will be considered as Marketing Coordinator.

Who we are:

Since 1975, TUMI has been creating world-class business, travel and performance luxury essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. The brand is sold globally in over 75 countries with approximately 2,000 points of sale.