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Senior Marketing Officer, KFC

General Information

Job Title

Senior Marketing Officer, KFC

Market

Hong Kong

Brand

KFC

Department

Marketing (MKT)

Job Requsition Published Date

16-Sep-2026

Job Information

Job Responsibilities:

  • Support marketing plan development to achieve annual sales and profitability targets
  • Work with cross-functional teams to execute approved plans, including new product launches and sales promotions
  • Manage production houses, creative agencies, and social media agencies to ensure high‑quality, timely, and cost-efficient delivery of all projects, with a focus on Digital, ATL, and BTL
  • Support post‑campaign analysis and reporting
  • Manage social media platforms
  • Assist in other ad hoc projects and tasks as required

Requirements:

  • Degree holder in Marketing, Business Administration, or related discipline
  • At least 4 years of relevant experience in F&B, Retail, or FMCG preferred
  • Self-motivated with excellent communication skills
  • Creative and eager to drive change
  • Well-organized with strong project and budget management skills
  • Strong business and marketing sense
  • Knowledge and experience in ATL/BTL activities and social media management
  • Understanding of the QSR market is an advantage
  • Excellent command of written and spoken English and Cantonese

Skills

  • Marketing Strategy
  • Campaign Management
  • Social Media Management
  • ATL/BTL Advertising
  • Budget Management
  • Agency Management
  • Market Analysis

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