Draught Expansion Manager

PURPOSE OF THE ROLE

Drive profitable nationwide draught expansion by leading outlet acquisition, optimizing early outlet performance, strengthening exclusivity, and mitigating commercial risks through strong cross‑functional collaboration and data‑driven decision making.

RESPONSIBILITIES

• Lead and govern the acquisition team to achieve outlet acquisition targets aligned with on‑trade growth priorities

• Maximize the performance of newly acquired outlets by closely monitoring sales, customer feedback, and operational efficiency, particularly during the first 3–6 months

• Work together with frontline and RTC for draught area expansion and potential outlets to acquire

• Ensure disciplined draught usage tracking and contract management in partnership with the contract list team

• Conduct strategic competitor analysis to identify opportunities for acquiring key outlets, leveraging a winning channel approach, and enhancing our market presence

• Provide regular reports and updates to senior manager on trade performance, market insights, competitor information and future growth opportunities

• Stay flexible and adaptable to changing market dynamics and unforeseen challenges within the modern on trade sector

• Continuously seek nationwide draught expansion opportunities while maintaining regular communication with Outlet Acquisition Executive (OAE) for ongoing monitoring and strategic alignment

REQUIREMENTS

Education & Other Qualification

• Any graduate

• At least 3 years consultative selling experience, working in FMCG Field or Beer industry

• In-depth understanding of the modern on trade channel which including bars, restaurants, hotels, and similar establishments

Experience & Knowledge

• Excellent skills in Microsoft Excel, and Power Point
• Strategic thinking and planning skills to develop channel-specific business plans and achieve objectives
• Leadership and team management skills especially if the role involves managing a sales team
• Excellent communication and negotiation skills for building and maintaining relationships with customers and internal teams
• Basic understanding of category growth management
• Willing to learn and take extra work load and working under pressure
• Self-motivation to meet and exceed goals and the ability to work in a fast-paced environment
• Excellent project and deadline management skills
• Highly motivated, quick-learner, self-starter

Language

• Business proficiency in English

• Native Myanmar language is a must