Manager Brand Comms Running

Purpose & Overall Relevance for the Organization:

Execute the Market Brand Strategy locally and ensure consistent execution in country sub-units (if applicable) through integrated plans across all communication channels supporting brand and category objectives.

Key Responsibilities:

• Drive the consolidated approach alignment with x-functional departments and categories and Brand Communications team to facilitate execution of marketing initiatives, overseeing all creative output across the adidas brand in all marketing channels to guarantee aligned activation
• Own all country related category communication and implementation topics to maximize the brand voice, and ensure category opportunities are fully exploited.
• Lead the category calendar execution aligning 360 activation plans with other areas and executing brand comms plans (media, activation, communities, etc.)
• Activate Running Communities in collaboration with Sports Marketing
• Drive the execution of all communication campaigns- specific to dedicated category to ensure that all projects are OTIF
• Monitor execution locally and in Country sub-units (where applicable) to gain insights to provide feedback to Market
• Generate a framework for performance to set clear expectations with the team
• Manage MWB for the category to ensure all implementations comply with approved plans following investment behind global priorities
• Brief and manage internal and/or external resources for creating locally needed category specific marketing tools

Knowledge Skills and Abilities:

• Experienced in job and fully qualified/trained
• Combined broad theoretical and practical knowledge incl. company policies and practices

Requisite Education and Experience / Minimum Qualifications:

• Economic/Business/ Administrative careers
• 5 years experience in visual merchandising
• Experience as Brand manager, brand activation
• English intermediate-advance