Assistant Manager, Social Creative & Content Developer

As the Social Creative & Content, you’ll be responsible for shaping the creative direction of MOVE’s social content for multiple channels - from developing big ideas and setting the visual standard, to guiding the team in turning those ideas into content people actually want to watch and share. ​We’re looking for a creative leader who understands social from both a big-picture and hands-on perspective. You’ll be working closely with Social Strategists, Content Creators, Editors and cross-functional teams to deliver content that is relevant, culturally sharp, social platform-native and unmistakably MOVE.

This is a player-coach role. You’ll be responsible for the social media creative team, but you’ll also be expected to get hands-on – shooting, directing and editing high-quality social content yourself when the situation calls for it, including fast-turnaround and Same-Day Edits (SDE).

What You’ll Be Doing

Creative Direction & Leadership

• Own the overall creative direction, visual identity and quality standards for MOVE’s social content across platforms.
• Develop and champion culturally relevant, social-first creative concepts aligned with MOVE’s brand and business objectives.
• Review, challenge and elevate creative work to ensure it is engaging, relevant and platform-native.
• Lead the team in experimenting with new formats, storytelling styles and emerging social trends.
• Set the creative vision and direction for major campaigns, activations and key brand moments.

Team Management & Development

• Lead and manage the Social Creative & Content team, providing clear direction, priorities and expectations.
• Provide constructive feedback and conduct regular creative reviews to continuously improve output.
• Manage team workload, timelines and production priorities to ensure quality content is delivered on time.
• Build a collaborative culture that encourages experimentation, creativity and continuous learning.

Hands-On Content Production

• Be hands-on in shooting, directing and editing high-quality, social-first content when required.
• Oversee end-to-end content production while ensuring strong storytelling, pacing, visual quality and platform optimisation.
• Confidently handle cameras, lighting and audio for planned, on-ground and event productions.
• Produce fast-turnaround content, including Same-Day Edits (SDE), for events, campaigns and reactive moments.
• Step in as a hands-on creator when needed while maintaining the overall creative and technical standards of the team.

Design & Visual Direction

• Lead the development of social assets, motion graphics, photography and other visual content.
• Ensure all visual output is aligned with MOVE’s brand identity while remaining native to social platforms.
• Provide creative direction and feedback across design, editing, motion and visual storytelling.
• Establish and maintain a consistent visual and creative standard across MOVE’s socials
• Support creative development for major campaigns and ensure strong visual storytelling from concept to execution.

Campaign & Cross-Functional Collaboration

• Work closely with Social Media, Marketing, Brand, Partnerships and other teams to develop integrated campaigns.
• Translate campaign and business objectives into engaging, social-first creative executions.
• Lead creative execution across campaigns, events, KOL activations and other key brand moments.
• Present creative concepts and recommendations to internal stakeholders and senior management.
• Manage external creators, production partners and agencies when required.

Social & Cultural Relevance

• Stay ahead of emerging social trends, formats, creators and platform behaviours.
• Understand what makes people stop scrolling, watch, share and engage.
• Identify opportunities for MOVE to participate in relevant cultural moments and conversations.
• Balance brand consistency with the speed, spontaneity and experimentation required on social.
• Continuously challenge and evolve what “good” social content looks like for MOVE.

What We’re Looking For

• 5+ years of experience in social media, creative content creation, production, digital creative, advertising, media or a related field, with experience leading creative teams.
• Strong portfolio demonstrating social-first content, particularly short-form video across TikTok, Instagram and other platforms.
• Strong hands-on shooting, directing and video editing skills, with experience producing high-quality content independently.
• Experience with Same-Day Edits (SDE), fast-turnaround content or live/event production is highly preferred.
• Strong creative conceptualisation, storytelling, stakeholder management and ability to lead multiple projects in a fast-paced environment.
• We’re looking for someone with strong creative instincts, hands-on production skills and proven leadership experience.

A Few Extras We Look For

• We’re not looking for someone who simply knows how to make good-looking content. We’re looking for someone who has strong creative instincts and knows what makes content actually work on social.
• Can balance creative ambition, speed and commercial objectives.
• Is equally comfortable leading a team, directing a shoot or jumping into an editing timeline. Can give honest creative feedback, bring out the best in others and lead.
• Understands that on social, relevance beats perfection — and knows when to take creative risks.