Digital Marketing and Communications Manager

Lets Write Africa's Story Together!

Old Mutual is a firm believer in the African opportunity and our diverse talent reflects this.

Job Description

The Digital Marketing and Communications Manager is responsible for developing and executing integrated digital marketing and communication strategies that enhance brand reputation, increase customer engagement, drive lead generation, and support business growth. The role oversees digital channels, content development, social media, digital campaigns, corporate communications, and stakeholder engagement to ensure consistent and impactful brand messaging.

1. Digital Marketing Strategy

• Develop and implement the organization's digital marketing strategy aligned to business objectives.
• Manage digital customer acquisition, engagement, and retention campaigns.
• Drive brand visibility and customer growth across digital platforms.
• Monitor industry trends, emerging technologies, and competitor activities to identify opportunities.
• Manage the digital marketing budget and optimize return on investment (ROI).

2. Campaign Management

• Plan, execute, and evaluate integrated marketing campaigns across all platforms
• Monitor campaign performance and continuously optimize outcomes.
• Develop customer journey strategies to improve conversion rates.

3. Digital Content Management

• Develop and oversee content strategies for digital platforms.
• Ensure all communications are aligned with brand standards and corporate messaging.
• Manage the content calendar and coordinate content production.
• Create compelling written, visual, and multimedia content.
• Ensure content complies with regulatory and governance standards.

4. Corporate Communications

• Develop internal and external communication plans.
• Draft and manage: Internal and external Communications
• Support crisis communication and reputation management initiatives.
• Ensure consistency of messaging across all stakeholder groups.

5. Social Media Management

• Develop and implement social media strategies.
• Manage corporate social media channels and online communities.
• Monitor sentiment and respond to stakeholder engagement opportunities.
• Track social media performance and provide regular insights and recommendations.

6. Website and Digital Platform Management

7. Analytics and Reporting

Minimum Requirements...

• NQF level 8 degree in Marketing, Communications, Public Relations, Digital Marketing, Journalism, or related field.

• Postgraduate qualification advantageous.

• 6 years' experience in communications, marketing, digital marketing, or corporate affairs.

• At least 2 years in a leadership or management role.

• Experience in financial services or a regulated environment will be advantageous.

Skills

Action Planning, Brand Development, Campaign Management, Change Management, Content Development, Customer Value Proposition Development, Data Management, Digital Literacy, Executing Plans, Learning and Development (L&D), Marketing Systems, Media Management, Policies & Procedures, Social Media Management

Competencies

Builds Effective Teams

Business Insight

Collaborates

Communicates Effectively

Cultivates Innovation

Customer Focus

Drives Vision and Purpose

Ensures Accountability

Education

NQF Level 8 - Honours or Postgraduate Diploma or equivalent

Closing Date

18 September 2026 , 23:59

The Old Mutual Story!