SEO Lead

We are looking for an experienced SEO Lead

to lead organic growth for a B2B technology company operating across software development, AI, cloud, cybersecurity, and digital transformation.

The ideal candidate will combine strong technical SEO expertise with content strategy, semantic SEO, AI-powered search optimization, and conversion-focused thinking. This role is focused on turning organic search into a consistent source of

qualified traffic, leads, and business opportunities

.

You will work closely with content, development, design, and marketing teams to identify opportunities, build AEO strategies, and drive measurable organic growth.

Key Responsibilities

SEO Strategy & Growth

• Own and execute the overall SEO strategy and roadmap.
• Identify opportunities to increase qualified organic traffic, leads, and conversions.
• Develop strategies around high-intent commercial and service-related searches.
• Prioritize SEO initiatives based on business impact, search opportunity, and implementation effort.
• Monitor search trends, algorithm updates, and changes in user search behavior.
• Continuously identify new opportunities for organic growth.

Technical & On-Page SEO

• Lead technical SEO audits covering crawling, indexing, site architecture, internal linking, structured data, and performance.
• Identify and resolve technical issues that impact organic visibility.
• Optimize service, solution, industry, case study, and other high-value pages.
• Improve website architecture, URL structure, internal linking, and content organization.
• Collaborate with developers to implement technical SEO recommendations.
• Support SEO requirements for website launches, migrations, and major technical changes.

Content & Semantic SEO

• Develop content strategies aligned with business goals and search demand.
• Conduct keyword research and search-intent analysis.
• Build topical maps, content clusters, and semantic content frameworks.
• Identify content and topical gaps through competitor and SERP analysis.
• Create SEO briefs and provide strategic direction to content teams.
• Optimize existing content for relevance, search intent, topical depth, and conversions.
• Strengthen internal linking and relationships between related topics, entities, and pages.

AI SEO, GEO & AEO

• Develop strategies to improve visibility across AI-powered search experiences and generative search platforms.
• Optimize content for AI Overviews, answer engines, and other emerging search experiences.
• Improve content structure and entity relationships to make information easier for search engines and AI systems to understand.
• Identify opportunities to increase brand mentions and citations across AI-generated search results.
• Monitor changes in AI search behavior and develop new optimization approaches.
• Explore AI-powered tools and automation to improve SEO research, analysis, content workflows, and reporting.

Conversion-Focused SEO

• Align SEO strategies with lead generation and business objectives.
• Identify high-value pages and search journeys with strong commercial intent.
• Work with design and marketing teams to improve landing-page experience and conversion opportunities.
• Analyze user behavior and organic performance to identify potential conversion barriers.
• Connect SEO performance with meaningful business outcomes rather than traffic alone.

Analytics & Reporting

• Monitor organic traffic, impressions, clicks, rankings, leads, conversions, and other relevant KPIs.
• Use tools such as Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, and Looker Studio.
• Develop actionable SEO reports and communicate insights to stakeholders.
• Identify performance trends, gaps, and opportunities.
• Measure the impact of SEO initiatives against business objectives.

Team Leadership

• Lead, mentor, and support SEO team members.
• Review SEO strategies, audits, content briefs, technical recommendations, and implementations.
• Establish SEO processes, SOPs, and quality standards.
• Assign priorities and ensure timely execution of SEO initiatives.
• Support the team in developing stronger technical, strategic, and analytical SEO capabilities.

Cross-Functional Collaboration

• Work closely with content, development, design, product, and marketing teams.
• Translate business objectives into actionable SEO strategies.
• Communicate SEO recommendations clearly to technical and non-technical stakeholders.
• Manage SEO priorities, dependencies, and implementation requirements.

Requirements

• 6+ years of hands-on SEO experience, including experience in a senior or leadership role.
• Experience with B2B, SaaS, software, technology, or enterprise websites.
• Strong understanding of technical SEO, on-page SEO, and content strategy.
• Strong knowledge of semantic SEO, topical authority, search intent, and information architecture.
• Experience with SEO-led lead generation and conversion-focused optimization.
• Practical understanding of AI SEO, GEO, AEO, or emerging AI search experiences.
• Proficiency in Google Search Console, GA4, Ahrefs, Semrush, and Screaming Frog.
• Strong analytical and problem-solving skills.
• Excellent communication and leadership skills.
• Experience working with developers, content teams, and other cross-functional stakeholders.

Preferred Skills

• Experience in technology consulting, software development, or digital transformation.
• Understanding of entity SEO, structured data, and knowledge graphs.
• Basic understanding of HTML, CSS, and JavaScript.
• Experience with SEO automation and AI-assisted SEO workflows.
• Familiarity with CRO, marketing funnels, and lead tracking.
• Experience with Looker Studio or automated SEO reporting.
• Experience with project management tools such as Jira, ClickUp, or similar platforms.