Market Analyst

At YouGov, our mission is clear: to provide key information on who buys what, where, how much, how often, and most importantly, why (or why not). We take pride in delivering high quality, uninterrupted data, expert consultancy, and unparalleled expertise to empower our clients to deliver superior customer experiences at every stage of the shopper journey.

Our YouGov Shopper team manages a panel of 6.000 families locally. These households continuously register their groceries via our YouGov Shopping application on their smartphone. Via the data we collect on these daily purchases, we analyze trends on the market and report these to our clients (manufacturers, retailers).

As Market Analyst you gain insights on the purchase behavior of households within the FMCG world. These insights are crucial to both producers and retailers to optimize their sales strategies. We research what shoppers pursue in their decision process and how this impacts sales. Are you triggered and want to work together with us in building these strategies? Then don't miss out on this opportunity!

Here’s a breakdown of what you’ll do:

• Manage large volumes of data production, processing, and analysis to support the delivery of accurate and actionable insights across client projects.
• Prepare and deliver high-quality data reports and analyses using Excel, proprietary research platforms (e.g., AnalyzeIT), and PowerPoint.
• Contribute to the development and implementation of automation solutions, particularly for tracking studies and data validation processes, with a focus on improving quality, reducing errors, and increasing operational efficiency.
• Provide expertise and recommendations to ensure the appropriate application of analytical methodologies and efficient research processes.
• Partner with internal stakeholders to define research approaches, analytical frameworks, and reporting requirements that address business objectives.
• Deliver a broad range of client-facing outputs, including data analyses, reports, presentations, and actionable insights.
• Ensure data accuracy, consistency, and compliance with quality standards throughout the project lifecycle.
• Support continuous improvement initiatives aimed at enhancing reporting capabilities, workflow efficiency, and client service delivery.

These are the essentials you’ll need to get an interview:

• Obtained your master or bachelor’s degree in an economic field.
• Analytical thinking and you get delighted when finding out what’s behind the numbers.
• Experienced FMCG or Retail topics and you work effortlessly in PowerPoint and Excel.
• Good proficiency in English.
• Excellent communication skills and you can express yourself clearly in both speaking and writing.
• Rely on your team spirit and your can-do mentality to overcome the challenges along the way.

We offer a hybrid working model for our colleagues (normally x2 days p/w in office) and core benefits including:

• Exciting work environment that brings people together - our office is located @ Victoriei, near subway, with great fit out.
• Initial and ongoing trainings to support your development.
• Opportunities for personal and professional growth.
• Food vouchers & Private medical subscription.
• Sponsored Gym Membership (7Card).

All documents will be treated in the strictest confidentiality.
Only short-listed candidates will be invited for an interview.

Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.

Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.

Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.

We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.

Equal Opportunity Employer
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.

Data Privacy
To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy