M-Pesa Lead Southern

Role Profile & Key Responbilities

Role purpose:

• Manage and Grow Vodacom M-Pesa Business across all KPIs in the Southern region.
• Responsible to grow M-Pesa base for Southern region.
• Management of M-Pesa partners and customers by putting up a strategic on ground commercial plan and see to its successful implementation.
• Coordinate with all stakeholders and manage all M-Pesa ATL and BTL campaigns and foster M-Pesa footprint in order to maximize Customers Mobile money activities and grow M-Pesa Revenue Market Share.
• Effective M-Pesa partners’ management and maintain close watch on market dynamics including competitor activities that affect M-Pesa business and recommend mitigations.
• Ensure product penetration of all M-Pesa products.

Key Responsibilities:

• Design and implement M-Pesa Regional commercial plan in line with Overall Vodacom M-Pesa Annual strategy to increase the width and depth of M-Pesa distribution, which would translate into increasing M-Pesa customers and revenues in relation to regional targets.
• Coordinate sales and distribution activities within the region including wakalas, super agents, merchants.
• Coordinate and support M-Pesa partners in the region whilst optimizing Distribution partners’ returns in terms of ROI and ensure mutually healthy returns.
• Information mining to facilitate M-Pesa performance review and relevant action plan at the Region/Territory/cluster level and prepare weekly reports for management meetings.
• Develop and execute approved, quarterly and on demand tactical plans to ensure M-Pesa Growth continuity despite market dynamics.

Qualification, Core Competencies, Knowledge and Experience

• Bachelor’s degree or Advanced Diploma in a business-related course.
• 3-5 years of varied experience in Mobile Money on ground sales, 2years at a senior level.
• Extensive knowledge of Mobile Financial Services business and value chain and sound understanding of distribution models and route to market.
• Mobile money products penetration and on ground execution skills.
• Mobile Money commercial analysis skills.
• Ability to manage an outsourcing partner to deliver business solutions and results.
• Ability to anticipate customer, competitor, and market dynamics.
• High on interpersonal skills and able to relate at all levels within the business.
• Sound sales & Distribution experience – combination of both FMCG/Direct marketing
• High level of planning & execution capabilities.