Marketing Manager

Job Summary
We are seeking a results-driven Marketing Manager to lead and execute targeted marketing campaigns that drive user acquisition and engagement. The ideal candidate has a deep understanding of the fintech and crypto ecosystem in Uzbekistan, strong analytical skills, and the ability to work in a dynamic, fast-paced environment.

Key Responsibilities

• Develop and execute marketing campaigns with merchants and fintech partners to boost adoption of CityPay.io’s crypto wallet.
• Design and manage joint promotions that position CityPay.io’s wallet as the preferred transaction method.
• Analyze market trends, competitive landscape, and user behavior to refine marketing strategies.
• Work closely with marketing agencies to ensure campaign effectiveness, content creation, and performance tracking.
• Oversee local content development, including blogs, newsletters, and social media campaigns.
• Manage influencer collaborations to enhance audience engagement.
• Organize and participate in fintech and blockchain events to strengthen brand recognition.
• Handle public relations efforts and secure positive media coverage.
• Monitor key performance indicators (KPIs) and optimize campaigns based on analytics.
• Stay updated on regulatory changes affecting the crypto sector.

Key Requirements

• 3+ years of marketing experience in fintech, crypto, payments, or tech industries.
• Strong knowledge of Uzbekistan’s fintech ecosystem and consumer trends.
• Experience in partnership-driven marketing and campaign execution.
• Fluency in Uzbek and Russian (English is the working language).
• Strong analytical mindset with a data-driven approach to marketing strategies.
• Ability to work independently while collaborating with cross-functional teams.

Preferred Qualifications (Nice to Have, but Not Mandatory):

• Experience in crypto payments, blockchain, or digital finance marketing.
• Understanding of DeFi, stablecoins, and cross-border payment systems.
• Familiarity with digital advertising platforms, growth hacking techniques, and influencer marketing.