Integrated Marketing & Communication Lead, CIB Investment Banking

Company Description

Standard Bank Group is a leading Africa-focused financial services group, and an innovative player on the global stage, that offers a variety of career-enhancing opportunities – plus the chance to work alongside some of the sector’s most talented, motivated professionals. Our clients range from individuals, to businesses of all sizes, high net worth families and large multinational corporates and institutions. We’re passionate about creating growth in Africa. Bringing true, meaningful value to our clients and the communities we serve and creating a real sense of purpose for you.

Job Description

To develop and implement winning IMC plans for the Business Unit (BU)/country segment / sector / product / coverage area in scope, that capitalises on opportunities to acquire and retain clients, and enhance commercial value for the BU/country. To drive marketing excellence, innovation, partnerships, and collaboration whilst aligning to the Group standards.

Qualifications

Type of Qualification: First Degree
Field of Study: Business Commerce, Marketing

Experience Required

5-7 years strong background in B2B / B2C marketing, with experience in developing and implementing marketing plans, campaigns, and initiatives in a multi-product, multi-client context, across multiple locations. Familiarity with the respective financial services industry segments, including understanding of market trends, customer behaviour, and competitive landscape. Experience in managing marketing projects from conception to completion, including planning, execution, and reporting.

3-4 years experience with a broad ambit of marketing activities, including media management, event, sponsorships and communications. Experience using data and metrics to inform campaigns and measure performance.

Behavioural Competencies:

• Adopting Practical Approaches
• Articulating Information
• Challenging Ideas
• Convincing People
• Developing Strategies
• Directing People
• Documenting Facts
• Establishing Rapport
• Exploring Possibilities
• Interacting with People
• Interpreting Data
• Inviting Feedback
• Making Decisions
• Managing Tasks
• Providing Insights
• Pursuing Goals
• Resolving Conflict
• Taking Action
• Team Working
• Understanding People

Technical Competencies:

• Agency & Partner Management
• Agency Strategy & Content Management
• Analysing and Interpreting Information
• Brand and Product Activations
• Brand Strategy Alignment
• Budget & Resource allocation
• Campaign Planning & Execution
• Client Value Propositions
• Compliance
• Creative Content Development
• Creativity
• Developing an Effective Media Mix
• Digital Media and Advertising
• Earned Media & PR
• Integrated Marketing
• Integrated Marketing Measurement
• Leveraging Events
• Market & Customer Insights
• Measuring Marketing and Communication
• Messaging Management
• Omnichannel Coordination
• Owned Media Management
• Paid Media Management
• Resource and Creative Asset Management
• Stakeholder Management
• Target Audience Engagement
• Understanding of Financial Services
• Value Proposition Development