Farm Boy Business Lead

Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers where your unique contributions drive success.

Overview
We are looking for a Farm Boy Business Lead who is accountable for driving the growth, performance, and commercialization of Farm Boy’s digital business. Acting as the owner of the Farm Boy digital business, this role is responsible for translating the broader eCommerce strategy into a clear business plan, identifying opportunities to accelerate growth and digital adoption, and ensuring strong execution across customer experience, commercial performance, and cross-functional initiatives.

This role will work closely with teams across Digital, Merchandising, Marketing, Operations, Technology, and external partners to deliver a seamless and compelling Farm Boy customer experience. The ideal candidate is a strategic and commercially minded leader who can connect customer needs, business performance, and digital opportunities to deliver measurable results.

Here's what you’ll be focusing on:
• Owns Farm Boy eCommerce Business Performance: Accountable for Farm Boy's eCommerce outcomes, including revenue, conversion, customer growth, retention, average order value, profitability, and digital penetration. Monitors performance, identifies risks and opportunities to improve results.
• Develops and Executes the Farm Boy eCommerce Strategy: Translates Farm Boy's business priorities and enterprise eCommerce objectives into an annual digital commerce plan. Identifies customer, category, market, and competitive opportunities to accelerate digital adoption and drive incremental growth.
• Leads Commercialization and Launch Readiness: Owns the business readiness and go-to-market plan for Farm Boy eCommerce launches, new capabilities, major campaigns, and platform enhancements. Defines success metrics, monitors launch performance, and leads optimization.
• Orchestrates Cross-Functional Execution: Coordinates Digital Experience, Site Merchandising, CRM, Paid Media, Analytics, Technology, Marketing, Merchandising, Operations, and external partners to ensure all work is aligned to Farm Boy's commercial priorities and customer proposition.
• Owns the Trading Calendar and Performance Cadence: Owns the Farm Boy eCommerce trading rhythm (adapted from banner), integrating seasonal plans, promotional priorities, category strategies, customer engagement programs, and business reviews.
• Acts as Primary eCommerce Partner to Farm Boy Leadership: Serves as the main business interface between eCommerce and Farm Boy leadership. Aligns stakeholders on strategy, priorities, performance risks, investment needs, and customer experience opportunities.
• Defines Business Requirements and Prioritization Inputs: Represents the Farm Boy business in product, experience, site merchandising, CRM, media, analytics, and technology planning. Ensures initiatives are prioritized based on customer impact, commercial value, and business case delivery.

What you should have:
• University degree in Business, Commerce, Marketing, Retail Management, or a related field.
• 8+ years of experience in eCommerce, retail, digital, marketing, merchandising, category management, or a related commercial function.
• Demonstrated experience delivering business results through cross-functional leadership, planning, and execution.
• Strong commercial and financial acumen with experience managing performance against revenue, growth, customer, or profitability objectives.
• Proven ability to translate business strategy into actionable plans and deliver measurable results.
• Strong stakeholder management, communication, and influencing skills, with the ability to operate effectively in a matrixed environment.
• Experience working across digital, retail, merchandising, marketing, technology, and/or customer experience functions.
• Experience launching or scaling digital products, platforms, eCommerce capabilities, or customer experiences is preferred.
• Experience in grocery retail, omnichannel commerce, or digital channel management is preferred.

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Who we are
Sobeys is one of Canada’s leading grocery retailers, with more than 1,600 stores across all 10 provinces and banners including Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawtons Drug Stores. Our 128,000 teammates and franchise affiliates are passionate about delivering great food and exceptional experiences to our customers and communities.
Learn more about our story and culture:
Who We Are | Why Work With Us
Total Rewards
We offer a Total Rewards package designed to support teammates at work and in life. Depending on role and eligibility, teammates may receive health and dental benefits, retirement and savings programs including an Employee Share Ownership Plan, a 10% in-store discount at participating banners, virtual healthcare and an Employee and Family Assistance Program, learning and development opportunities, parental leave top-up, and paid vacation.
Sobeys is committed to providing a compensation structure that is flexible, equitable and competitive in the market to enable performance and growth. To learn more about this opportunity including the expected range of compensation in accordance with Pay Transparency Legislation where required please click the “I’m interested” or "Apply" button above. Individual compensation is determined based on qualifications, experience, and internal equity within the range provided.
Additional Information
External websites may share our organization's job postings which includes compensation information based on similar roles and market benchmarks. These figures are provided for general comparison purposes only and are not issued or verified by our organization.
We may use Artificial Intelligence (AI) tools to support efficiencies in the candidate screening, assessment, and recruitment processes. These AI tools do not make hiring decisions on behalf of the Company. Hiring decisions are made by our Hiring Teams.
Sobeys is committed to creating accessible and inclusive hiring processes. We will work with applicants requesting accommodation at any stage of the recruitment process.
Please note: Successful candidates will be required to provide documentation to prove their legal ability to work in the position during the onboarding process. Documentation will be assessed by the employer prior to commencement of work.