Job Purpose

• To provide his portfolio of HNW clients with personalized service so as to develop close relationships, achieve maximum profitable contribution for the client and bank and retain their loyalty and respect.
• The jobholder is required to enhance Private Banking sales / revenues and promote the cross selling of bank products to all existing clients.
• Job Holder must be able to source new business of Ultra HNW individuals through referrals, marketing activities, and personal contacts.
• Financial Advisor must ensure that client are aware of all financial services offered by the banks many departments, TCM, Trade Finance, Mortgage, Corporate Finance etc.
• Coach and manage Senior Relationship Managers

Key Result Areas

• Optimize the potential value of the client base through the delivery of Private Banking products and services and actively identify new customers
• Ability to communicate with HNW clients to structure advise based on client needs
• Ability to recognize opportunities to partner with other bank professionals to service client needs and maximize bank revenues.
• Maximizing profitability from the Private Banking base whilst countering competition from other providers offering alternative investment / WM opportunities.
• Safeguard the bank from potential loss / AML fraud/ and ensure ethical behavior
• Safeguard banks reputation by ensuring ethical professional behavior at all times before/during after sales
• Enhance market profile and awareness.
• Achieve revenue goals, sales & portfolio growth targets across a range of products & services (Investments, Term Deposits, CASA balances, TCM, FX trading, share financing, etc)
• Acquire ‘new to bank’ NHW clients
• Maintain a superior customer service experience for clients including pre-empting issues and proactive servicing.
• Minimize customer attrition
• Maintain proactive client contact

Operating Environment, Framework and Boundaries, Working Relationships

• Interact with product managers/investment advisory/ line managers/ cross sales mgr / CSO’s to constantly provide feedback on competition and customer response to products/services
• Coordinate activities with other department in order to maximize conversions from the lead referral process.
• Ensure client expectations are constantly met.

Problem Solving

• Ability to understand customer’s financial needs on a one to one basis
• Intricate understanding of products pertaining to HNW customers – both internal & external (competitors)
• Advanced market knowledge of various investment vehicles / markets / economics.
• Accurate projection of sales numbers.
• Proactive action on customer feedback /needs
• Timely escalation of service issues.

Decision Making Authority & Responsibility

• Pricing discretion for effective relationship management
• Strong responsibility for ethical selling to customers with complete disclosure about the products & services.

Knowledge, Skills and Experience

• University Graduate

• Strong numbers, selling & investments/ Financial Market Knowledge

• Strong Interpersonal skills and cultural sensitivity

• Relationship Management & Networking skills. Extrovert / Amiable personality

• At least, 3 years experience of a similar job with another bank

• Lead and manage a team of private bankers, providing strategic direction and mentorship.

• Develop and execute private banking strategies to attract and retain high-net-worth clients.

• Build and maintain strong relationships with existing and potential private banking clients, leveraging your network and industry knowledge.

• Stay updated with market trends and competitor activities, identifying opportunities for product enhancement and service improvement.

• Collaborate with other departments to ensure seamless delivery of private banking services, including wealth management, investment advice, and tailored financial solutions.

• Oversee the development and implementation of innovative private banking products and services, ensuring they meet client needs and market demands.

• Monitor and analyze client portfolios, providing proactive advice and solutions to optimize their financial positions.

• Ensure compliance with regulatory requirements and internal policies, maintaining the highest standards of ethical conduct.

• Represent MashreqBank Egypt at industry events and forums, promoting our private banking offerings and establishing our brand presence.

• A bachelor's degree in finance, business administration, or a related field is required, with a preference for advanced qualifications in private banking or wealth management.

• A minimum of 10 years of experience in private banking, with a proven track record of acquiring and managing high-net-worth clients.

• Strong leadership and management skills, with the ability to motivate and mentor a team of private bankers.

• Excellent communication and interpersonal skills, with a client-centric approach to relationship building.

• In-depth knowledge of the Egyptian financial market and regulatory environment, including relevant laws and compliance standards.

• A proactive and innovative mindset, with the ability to identify market trends and develop strategic solutions.

• Proficiency in using banking software and technology for client management and portfolio analysis.

• Strong ethical standards and a commitment to maintaining the highest level of client confidentiality.

• Fluency in English and Arabic is essential, with the ability to communicate effectively with clients and colleagues.