Royal Canin Key Account & E-commerce Manager
- Mars
- Athens, Greece
- €45,000 – €65,000
The purpose of this role is to:
- Ensure sales level, business results, marketing activities and strategies aligned with units’ KPI’s and OGSM in Key Accounts and E-commerce sub-channels.
- Develop & implement the strategies of approaching and engaging KA players within the market, while protecting and representing Royal Canin’s best interests and growth objectives.
- Create a dedicated qualitative development strategy for the Key Accounts and E-commerce sub-channels.
The key responsibilities of this role are:
Setting KA & E-comm KPI’s in terms of: NSV level, Growth and Earnings
Manage overall relationship at headquarters level of the customers (owner, buyer, category manager).
Define Channel Strategy separately for each of 2 sub-channels followed by clear execution plan, team capabilities and resources
Define and negotiate the annual trade terms contracts with the Key Accounts
Define and negotiate trade terms with E-commerce accounts
Drive Joint Business Planning & Joint Value Creation agenda
Design and deploy annual promotional activities (KA/E-commerce) together with PSR Marketing
Set promotion event calendar for Key Accounts and control deployment
Set budget and control of investments
Build and sustain interdependent ways of working with pillar heads (PSR & PP)
Set and monitor KA chain shop visit planning and reporting for Sales Consultant using Set2Sell program
Demand planning, stock forecasting, Follow-up and evaluation of promotions (post- implementation ROI)
Create & align within PSR pillar individual Account Development Plans for KA or other TOP Customers.
Share experience regarding E-commerce sub-channel across CEE cluster. Directly participate in managing E-commerce customers in other CEE cluster units or promotional activities
What are we looking for?
- Bachelor’s Degree with focus in Business Administration preferred.
- 2+ Years’ experience in Sales for Fast Moving Consumer Good Industries, Durables, D2C or B2B.
- Digital knowledge of retailer Ecommerce business models is preferred
- Proven ability to analyze and translate complex data into clear actionable
- Develop strong internal & external networks
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- A strong focus on learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
Skills
- Key Account Management
- E-commerce Strategy
- Trade Marketing
- Negotiation
- Joint Business Planning
- Demand Planning
- Sales Analytics







