Campaign and Event Specialist CRO

About the role:

• Campaign briefing and execution: brief, follow-up and implement campaigns, in line with marketing strategy and sales plans; coordination of media plans and content, approval and implementation in timely manner.
• Content Development: create and adapt marketing materials, including brochures, presentations, and website updates. Including ad hoc translation and text localization.
• Event Coordination: briefing, planning and execution of events, trade shows, and product launches to engage customers and showcase new models.
• Digital Marketing: online advertising campaigns and always-on approach (Google Ads, social media platforms), SEO efforts, and website performance to maximize reach and engagement.
• Reporting and performance analysis: track, report and present on the effectiveness of marketing efforts to recommend improvements for future initiatives.
• Collaboration: work closely and support PR team, sales team, product team and BYD Dealers and external agencies to ensure consistent messaging and successful campaign execution.
• Budget Management: assist in managing the marketing budget, ensuring cost efficiency.
• Monitor BYD activities as well as Dealers activities and competitors.
• Be a brand ambassador, a solid team-player and work always with the customer in mind

Required experience:

• 5 years of experience in marketing communication, automotive is a plus
• Experience in working with creative and media agencies
• Full understanding of all advertising channels, online and offline, together with KPIs and metrics
• Experience in event management and car handling for press conferences and other events

Required skills:

• Knowledge of Croatian and English
• Exceptional communication skills
• Team work
• Powerpoint, excel and other office tools
• Driver’s license B category

We Offer:

• Performance and experience-based competitive remuneration.
• Department & company-wide teambuilding events.
• An exciting opportunity to be part of the European transition to Zero Emissions transportation and de-carbonization of the economy.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏

BYD is a leading, high-tech multinational company, based in Shenzhen, China. It operates in four core fields of IT, automotive, new energy, and rail transit and employs over 600,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Hoofddorp, Netherlands is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.