Specialist, Microbiology – Sales & Marketing

Purpose of Job:

Managing products, market penetration and business expansion.

Responsibilities:

• Manage products assigned which include sales forecast, stocks planning, marketing strategies and communication with principals.
• Provide support to the sales team through joint visits to the laboratories, provide internal product training and other forms of knowledge support.
• Work closely with Regulatory Team to ensure new products are being registered on timely basis.
• Develop sales strategies and achieve overall sales targets and objectives.
• Develop, plan and manage marketing communication strategies and campaigns to support sales.
• Manage overall project sales performance and ensure each sales executive meets individual sales targets.
• Targeting new sales, creating new accounts, and exploiting new business opportunities for major market segments as well as developing and implementing sales strategies.
• Negotiate contracts and terms with principal to obtain accurate pricing and technical support.
• Participate in proposals for business development projects and tenders.
• Demonstrate technical selling skills and product knowledge in assigned area of coverage, giving effective product presentation.
• Follow up and work closely with sales team members to monitor sales prospects.
• Maintain professional internal and external relationships that meet company core values.

Requirements

• Strong product and technical knowledge in Clinical Microbiology.
• Product management, sales forecasting and stock planning.
• Sales and business development, including prospecting and opportunity management.
• Marketing planning, campaigns and market penetration strategies.
• Technical selling, product presentation and sales-team product training.
• Basic costing, pricing and commercial understanding.
• Tender and business proposal preparation.
• Market and competitor analysis.
• Bachelor’s Degree in Biomedical Science, Microbiology, Biotechnology or related discipline.
• Minimum 5 years of relevant experience in Clinical Microbiology, product management, sales, marketing, or business development.
• Proficient in Microsoft Office and business reporting tools.