Growth Manager - User Growth

About Us:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Payztm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

Role Overview

We are looking for a Growth Manager to own the overall growth strategy and business outcomes for our merchant-user ecosystem. The role will drive the journey from new user → activation → engagement → retention → power user, translating merchant insights into propositions, campaigns, and scalable growth initiatives.

Key Responsibilities

• Own the overall user growth strategy, with accountability for active users, engagement, transactions, and incremental business outcomes.

• Define and drive the end-to-end user lifecycle strategy across acquisition, activation, engagement, retention, and reactivation.

• Translate merchant behaviour, customer insights, and data into compelling propositions, gratification constructs, campaigns, and growth interventions.

• Lead integrated execution across CLM, Product, Marketing, Social, Influencer, Regional, and Finance teams.

• Identify and prioritise growth opportunities across user cohorts, lifecycle stages, app journeys, campaigns, offers, and engagement levers.

• Drive continuous experimentation and optimisation to improve conversion, engagement, retention, and transaction frequency.

• Own senior stakeholder reviews, including performance narratives, key risks, business decisions, and forward-looking growth plans.

• Build a strong operating rhythm across teams, ensuring clear ownership, prioritisation, execution quality, and timely delivery.

• Lead and mentor growth leaders/teams while ensuring an integrated roadmap and strong cross-functional collaboration.

Key Success Metrics

• Merchant-to-user conversion

• Active merchant users

• Incremental engagement & transactions

• Activation and lifecycle progression

• Repeat engagement & retention

• Campaign effectiveness and ROI

• Growth roadmap delivery

• Cross-functional execution and stakeholder alignment

Ideal Profile

• 10–12 years of experience in consumer internet, fintech, payments, e-commerce, marketplaces, or other high-scale consumer businesses.

• Strong track record of owning growth/business outcomes at scale.

• Deep expertise across consumer growth, lifecycle/CLM, engagement, retention, campaigns, propositions, and experimentation.

• Strong analytical and commercial orientation with experience managing budgets/P&L and ROI-driven growth initiatives.

• Proven ability to translate customer/merchant insights into scalable growth programs.

• Strong senior stakeholder management and cross-functional leadership skills.

• Experience building and leading high-performing teams in fast-paced, ambiguous environments.

Why join us?

● A collaborative output driven program that brings cohesiveness across businesses through technology

● Improve the average revenue per use by increasing the cross-sell opportunities

● A solid 360 feedback from your peer teams on your support of their goals

● Respect, that is earned, not demanded from your peers and manager

Compensation:

If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 17 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants - and we are committed to it. India's largest digital lending story is brewing here. It's your opportunity to be a part of the story!