Digital Marketing Head / Digital Brand Marketing Manager

This role is for one of Weekday’s clients
Salary range: Rs 850000 - Rs 1250000 (ie INR 8.5 - 12.5 LPA)

Min Experience: 4+ years
Location: Noida, Delhi
JobType: full-time

We are looking for an experienced and results-driven Digital Marketing Head / Digital Brand Marketing Manager with a strong background in the Dermatology, Skin Care, Aesthetics, or Healthcare industry.

The ideal candidate will have hands-on expertise in digital marketing, paid advertising, brand building, lead generation, and team management. You will be responsible for developing and executing digital strategies that strengthen brand presence, generate qualified patient leads, improve online reputation, and drive clinic growth.

Candidates with relevant experience in dermatology, skin clinics, aesthetic clinics, wellness, or healthcare brands will be preferred.

Requirements

Key Responsibilities

Digital Marketing & Growth

• Develop and execute comprehensive digital marketing strategies aligned with business and clinic growth objectives.
• Plan and manage performance marketing campaigns across Google Ads and Meta Ads.
• Optimize campaigns for lead quality, patient acquisition, ROI, and cost efficiency.
• Develop strategies to increase qualified patient leads and clinic footfall across target locations.
• Track campaign performance and use data-driven insights to continuously improve marketing outcomes.

Brand Management

• Own brand positioning and ensure consistent communication across digital channels.
• Develop strategies to strengthen brand awareness, credibility, and patient engagement.
• Manage social media presence and drive sustained audience and community growth.
• Oversee online reputation management and ensure positive brand perception.
• Collaborate with creative and content teams to maintain high-quality brand communication.

Team Management

• Lead and manage a multidisciplinary creative and digital marketing team.
• Provide direction and performance oversight to:

• Video Editors
• SEO Executives
• Content Writers
• Graphic Designers

• Establish clear objectives, timelines, and quality standards for the team.
• Mentor team members and improve overall productivity and creative output.

Lead Generation & Clinic Growth

• Develop and execute strategies to generate high-quality patient enquiries.
• Optimize the complete digital lead funnel from acquisition through conversion.
• Identify opportunities to improve lead quality, conversion rates, and patient acquisition costs.
• Work closely with clinic and business teams to align marketing efforts with operational and revenue goals.
• Drive digital initiatives that contribute directly to clinic footfall and business growth.

SEO & Healthcare Marketing

• Develop and oversee Local SEO strategies to improve visibility for clinic locations.
• Ensure digital marketing activities follow applicable healthcare advertising and communication guidelines.
• Monitor search visibility, online reviews, local listings, and digital reputation.
• Stay updated on evolving digital marketing trends, platform changes, and healthcare marketing practices.

Requirements

• 3–6+ years of experience in Digital Marketing, Brand Management, Performance Marketing, or related roles.
• Mandatory experience in the Dermatology, Skin Care, Aesthetics, Wellness, or Healthcare industry.
• Strong hands-on expertise in Google Ads and Meta Ads.
• Proven experience managing and mentoring cross-functional marketing and creative teams.
• Strong understanding of Branding, Lead Generation, Performance Marketing, and Digital Growth.
• Experience driving customer/patient acquisition through digital channels.
• Knowledge of Local SEO and online reputation management.
• Understanding of healthcare marketing compliance and advertising guidelines.
• Strong analytical and performance-oriented mindset.
• Excellent communication skills with the ability to work effectively with leadership and cross-functional teams.

Must-Have Skills

• Digital Marketing
• Brand Management
• Team Handling
• Google Ads
• Meta Ads
• Lead Generation
• Performance Marketing

Good-to-Have Skills

• Good English Communication
• Strong Presentation Skills
• Local SEO
• Healthcare Marketing
• Online Reputation Management
• Branding & Social Media Growth