GTM Lead - EMEA

About Goodera

Goodera is the world’s leading platform for employee engagement, helping companies build meaningful, purpose-driven workplace experiences through employee volunteering. We partner with 500+ enterprises, including 75 Fortune 500 companies like IBM, ServiceNow, and Amazon to help teams connect with purpose while driving social impact. Operating across 100+ countries and 30+ languages, Goodera delivers hosted volunteering and team engagement experiences - virtual, in-person, and hybrid - through a network of 2,500+ hosts. In 2025 alone, we facilitated 10,000+ experiences engaging over 500,000 employees worldwide. With consistent 100% YoY growth and profitability since April 2024, Goodera is backed by leading investors including Elevation Capital, Nexus Venture Partners, Omidyar Network, Zoom Ventures, xto10x, and Ursula Burns.

Goodera enables end-to-end employee engagement programs, with a core focus on corporate volunteering. We help organizations design and deliver meaningful experiences that drive both employee engagement and social impact.

What we do:

• End-to-end program management: Design and execute corporate volunteering initiatives from concept to completion
• Curated opportunities: Match organizations with the right experiences from our global catalog of volunteering activities
• Program planning & participation: Support timelines, campaigns, and communications to drive employee registrations
• Hosted experiences: Deliver engaging, high-quality sessions led by trained Goodera hosts who guide, orient, and contextualize each experience
• Impact measurement: Track, measure, and communicate both employee engagement and social impact outcomes

As we continue to grow, Goodera is exploring avenues of expanding beyond volunteering into a broader suite of employee engagement offerings including team building, culture-building, and purpose-driven experiences.

Role Overview

We are seeking a detail-oriented and strategic Go-To-Market Operations Manager to drive the execution of our GTM strategies. This role requires a deep understanding of market dynamics, customer needs, and competitive landscapes. This role will collaborate with cross-functional teams to ensure successful product launches, optimize sales processes, and enhance customer engagement.

Key Responsibilities:

GTM Strategy Development:

• Assist in formulating and refining GTM strategies for demand generation across Enterprise, Mid-market and SMB segments
• Conduct market research and competitive analysis to inform GTM planning

Demand generation:

• Execute Community Engagement initiatives for EMEA business such as an annual summit, quarterly webinars, city-wise community meets, conferences from external ecosystem players
• Lead demand generation across inbound and outbound channels such as Email-led Outreach, Organic Search, Paid Marketing, Social-media led Outreach and website
• Monitor KPIs and metrics to evaluate the success of GTM initiatives and adjust strategies as needed.

Cross-Functional Collaboration:

• Partner with Sales, Marketing, Product, and Customer Success teams to align GTM efforts
• Facilitate communication and collaboration between departments to streamline processes

Reporting and Analytics:

• Analyze data to provide insights on market trends, customer needs, and competitive landscape.
• Generate regular reports to track the effectiveness of GTM strategies and operations.

Project Management:

• Manage timelines, budgets, and resources for GTM projects
• Coordinate with cross-functional teams to ensure timely execution of initiatives

Qualifications:

• Bachelor’s degree from a tier-1 undergraduate school such as IITs / BITS Pilani / DTU / SRCC / LSR / St. Stephens; MBA is a plus.
• 2-4 years of experience in B2B GTM Ops, marketing, sales operations, or related roles. Any experience in the European market will be a plus.
• Strong analytical skills and experience with data analysis tools
• Excellent communication and interpersonal skills
• Proven ability to manage multiple projects and priorities in a fast-paced environment.
• Familiarity with CRM and marketing automation platforms (HubSpot).

Why Join Us?

• Opportunity to lead impactful initiatives in a growing company
• Collaborative and innovative work culture
• Competitive salary and benefits package