Senior Executive - HORECA Sales
- Hayleys
- Sri Lanka
- LKR 1,200,000 – LKR 1,800,000
Key Responsibilities:
- Develop and execute HORECA sales strategies for Food & Beverages to achieve monthly and annual targets.
- Identify, prospect, and onboard new hotels, restaurants, cafés, caterers, and institutional clients; expand market coverage.
- Build and maintain strong relationships with key decision-makers (F&B Managers, Executive Chefs, Procurement Heads).
- Conduct product presentations; manage key accounts and ensure high customer retention.
- Monitor market trends and competitor activity; prepare sales reports, forecasts, and performance updates for management.
Qualifications and Experience:
- Bachelor’s degree in Business Administration, Marketing, Hospitality Management, or a related field.
- 3–5 years’ proven HORECA sales or business development experience, preferably in FMCG.
- Strong negotiation, communication, and presentation skills.
- Proficient in MS Office and CRM tools.
- Valid driving license and willingness to travel locally/internationally. self-motivated, target-driven, and able to work under pressure.
If you think you have what it takes to succeed in this challenging role, Click here to submit your application.
Skills
- horeca sales
- Key Account Management
- Business Development
- Negotiation
- CRM Software
- Sales Forecasting
- MS Office







