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Senior Executive - HORECA Sales

  • Hayleys
  • Sri Lanka
  • LKR 1,200,000 – LKR 1,800,000

Key Responsibilities:

  • Develop and execute HORECA sales strategies for Food & Beverages to achieve monthly and annual targets.
  • Identify, prospect, and onboard new hotels, restaurants, cafés, caterers, and institutional clients; expand market coverage.
  • Build and maintain strong relationships with key decision-makers (F&B Managers, Executive Chefs, Procurement Heads).
  • Conduct product presentations; manage key accounts and ensure high customer retention.
  • Monitor market trends and competitor activity; prepare sales reports, forecasts, and performance updates for management.

Qualifications and Experience:

  • Bachelor’s degree in Business Administration, Marketing, Hospitality Management, or a related field.
  • 3–5 years’ proven HORECA sales or business development experience, preferably in FMCG.
  • Strong negotiation, communication, and presentation skills.
  • Proficient in MS Office and CRM tools.
  • Valid driving license and willingness to travel locally/internationally. self-motivated, target-driven, and able to work under pressure.

If you think you have what it takes to succeed in this challenging role, Click here to submit your application.

Skills

  • horeca sales
  • Key Account Management
  • Business Development
  • Negotiation
  • CRM Software
  • Sales Forecasting
  • MS Office

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