Campaign Specialist

A. PROFILE

Role Title: Campaign Specialist
Reporting to: Campaign & Media Senior Manager
Division: Marketing Communications
Department / Section: Marketing

B. CONTEXT

Purpose: The role holder is responsible for managing end-to-end communication process and implementing of U9 Marketing Communication campaigns
Context:

The Marketing Communication Department is responsible for executing and implementing brand and communication strategy and building brand affinity among consumers. It will develop strategy to improve brand awareness, consumer experience and engagement and for effective brand and campaigns communication.

Campaign Specialist will support in Marketing communication function to ensure that campaigns are well executed and implemented across the various touchpoints within the assigned budget.

C. ROLE ACCOUNTABILITIES

• Support in handling and coordinating campaign communication activities.
• Work with relevant stakeholders to assist in campaign communication planning, including basic touchpoints and creative inputs.
• Coordinate with external agencies and internal creative teams to ensure campaign materials are prepared and available on time.
• Assist in developing and reviewing campaign scripts and materials.
• Follow up on approvals and help distribute campaign materials to stakeholders for execution.
• Support monitoring of campaign rollout to ensure activities are launched as planned.
• Collect consumer feedback on campaigns and share with the respective team for follow-up actions.

D. KEY PERFORMANCE INDICATORS

• Brand Equity Index
• Top of Mind Awareness
• Brand Imagery Attributes
• Campaign Effectiveness

E. WORKING RELATIONSHIPS & DECISION MAKING

Interacts with: who else do they interact with and at what level and for what purpose Internally & Externally
Internal: cross functional departments (Consumer, digital, B2B, Mobile Money and within marketing communication team)

External: agencies, vendors, KOLs and celebrities

Decision Making

• Take approval on campaign communication strategy, plan, creative direction and communication Key Visuals
• Check and decide all the resize materials and communication scripts

F. EXPERIENCE AND QUALIFICATIONS

Minimum Experience & Essential Knowledge

• 2+ Years' experience in Marketing or brand communication
• Project management skills
• Knowledge of communication disciplines and skills
• Fluent in Myanmar and English is a must
• Strong skills in MS Office, Power Point, Internet and email.
• Able to work independently and as part of a team
• Good Communication and interpersonal skill
• Experience working in multi-cultural environment

Minimum Entry Qualifications

• Bachelor's degree is a must with Certification/Diploma in Marketing /Business Administration