Senior Strategic Account Director, Americas

About Keenfolks

Keenfolks is a Marketing Transformation Partner that operates as both a marketing agency and a technology company. Some engagements look like classic marketing transformation — content systems, brand campaigns, creative production at scale. Others are genuine technology builds — BI platforms on AWS Redshift, custom data pipelines, AI agent orchestration (Claude, GPT, Perplexity working together), automated content-generation stacks. We work with leading global brands including Mars, Reckitt, Nestlé, Coca-Cola, and Diageo, and increasingly with CIOs and procurement teams, not just CMOs. Headquartered in Mexico City with teams across the Americas and Europe.

Role Overview

This is a rare seat at the table: the Senior Strategic Account Director, Americas will own and grow Keenfolks' most important regional relationships while shaping the future of our new business engine across the Americas — a role built for someone who wants real ownership, not just a title.

The mandate spans two pillars:

• Strategic Account Leadership — Be the trusted C-suite partner for global giants like Mars, Reckitt, and Nestlé, driving their growth agenda and shaping how AI-powered marketing transformation shows up in their business. You'll also set the strategic direction for the Account Directors delivering day-to-day excellence across these and other accounts.

• New Business & Acceleration — Take the lead on winning new logos across the Americas: shaping proposals, positioning bold solutions, and accelerating the pipeline that fuels our next chapter of growth.

Because Keenfolks' engagements range from marketing-led (content, campaigns, brand systems) to genuinely technical (data platforms, BI, AI infrastructure), this person needs to flex both ways — pitching a content transformation story to a CMO one week, and a data architecture build to a CTO the next. This isn't a role for someone who can only speak one language.

We're looking for someone who thrives at the intersection of relationship and results — a natural at earning trust with CMOs and CTOs, sharp enough to close business and grow it, and genuinely fluent in AI, data, and marketing technology. If you're as comfortable leading a boardroom conversation as you are building the deck that wins the pitch, this is your next move.

Strategic Account Leadership (50%)

Client Relationship & C-Suite Engagement

• Serve as the senior Keenfolks point of contact for Mars, Reckitt, and Nestlé.

• Build and maintain trusted relationships with CMO, CTO, and other C-level stakeholders across these accounts.

• Lead executive-level business reviews, strategic presentations, and growth conversations.

• Proactively identify and articulate transformation opportunities across each client's marketing ecosystem.

Organic Growth & Account Direction

• Own the organic growth agenda across Mars, Reckitt, and Nestlé — identifying upsell, cross-sell, and scope expansion opportunities.

• Translate client business challenges into Keenfolks solutions across Data, Content, Media, and CX.

• Provide strategic direction and coaching to the two Account Directors managing day-to-day delivery on these and other regional accounts.

• Ensure high client satisfaction, retention, and NPS across the account portfolio.

New Business & Acceleration (50%)

Proposal Development & Solution Positioning

• Lead the development of new business proposals and pitches for prospective clients across the Americas.

• Translate Keenfolks' AI-powered marketing transformation capabilities into clear, client-facing solution narratives.

• Partner with the Tech team to shape proposals that showcase proprietary tools, frameworks, and AI-powered methodologies.

• Ensure consistency and quality across credentials, proposals, and executive materials.

Business Development & Pipeline

• Own the new business pipeline for the Americas region, from opportunity identification through proposal and close.

• Identify and pursue prospective clients, partnerships, and market opportunities that expand Keenfolks' Americas footprint.

• Represent Keenfolks in new business pitches, RFPs, and prospect meetings.

• Track and report pipeline health and win rates to regional leadership.

Team Leadership

• Provide strategic direction to 2 Account Directors (direct reports) supporting Mars, Reckitt, Nestlé, and other regional accounts.

• Support Account Directors on client planning, roadmaps, and growth agendas.

• Identify and address capability gaps affecting proposal quality or delivery confidence.

Key Success Metrics

• Organic revenue growth across Mars, Reckitt, and Nestlé

• New business win rate for the Americas region

• C-level client satisfaction and retention

• Quality and velocity of new business proposals

• Performance and development of the 2 Account Directors reporting into the role

Required Profile

Experience

• 8+ years in account leadership, business development, or client-facing solutions-selling roles within a technology company, consultancy, or agency with a strong technical practice.

• Proven track record managing C-level relationships (CMO/CTO) at major brands (Fortune 500 / global multinationals preferred).

• Demonstrated experience owning both organic growth and new business development — a genuine “hunter” profile, not purely an account steward.

• Experience selling or positioning technology, data, or AI solutions — e.g. enterprise software, data platforms, BI tools, or technical consulting — not only media or creative campaigns.

• Important: this is not a media/creative account role. Candidates should be able to speak the language of data architecture, APIs, and cloud/AI infrastructure fluently enough to earn a CTO's trust — even without an engineering background.

Skills & Competencies

• Commercial orientation — comfortable prospecting, pitching, negotiating, and closing new business.

• Working fluency in data & AI solution architecture — data pipelines, APIs, cloud platforms, BI tools — enough to speak credibly with CTOs and technical stakeholders, not just marketing counterparts.

• Ability to flex between a marketing-led pitch (content, campaigns, brand systems) and a technical solutions pitch (data platforms, BI, AI infrastructure), depending on the client and stakeholder.

• Ability to translate complex technology capabilities into clear client value propositions.

• Strong executive communication and storytelling skills (written and verbal).

• Comfortable operating with ambiguity; able to structure complexity into actionable frameworks and proposals.

• Light people-leadership experience or aptitude — able to coach and direct 2 Account Directors.

Languages, Location & Logistics

• Full professional fluency in English and Spanish — non-negotiable.

• Based in Mexico City; in-office 2 days per week plus regular client visits.

• Willing to travel to the US regularly for client engagements.

• Contract type: Full-time.

What We Offer

● Competitive salary and benefits package

● Hybrid work arrangement (2 days in the office, 3 days remote)

● Direct mentorship and learning opportunities from senior leadership

● Exposure to cutting-edge AI technology and innovative marketing solutions

● Collaborative, fast-paced environment with growth potential

● Professional development support and career advancement opportunities

● Free Lunch on office days

● Free Friday afternoons

● Work from anywhere for 14 days/year

● Birthday day off to celebrate your day

● 23 vacation days + 2 personal days