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Digital Telco (GTM & Product Execution) Specialist

  • CelcomDigi
  • Petaling Jaya, Malaysia
  • MYR 60,000 – MYR 90,000

Spark is looking for a hands-on GTM & Product executive to support the day-to-day execution of Spark's go-to-market plans and product roadmap. This is a delivery-focused role for someone who enjoys turning strategy into launch plans, chasing details across marketing, product, and commercial teams, and keeping the machinery of a fast-moving digital brand running smoothly. You'll work closely with the Head of Emerging Commerce and cross-functional stakeholders (brand, performance marketing, product, procurement, and vendors) to execute campaigns, coordinate product launches, and track performance against targets.

Responsibilities

Go-To-Market Execution

  • Support the planning and execution of GTM campaigns for Spark and its sub-propositions (Kids, Travels, Savers, Students), from brief through to launch
  • Coordinate with brand, performance marketing, and creative/agency partners to ensure campaigns land on time and on brief
  • Track A&P spend against budget and flag variances early
  • Help prepare launch timelines, RACI, and readiness checklists across marketing, product, and network/IT stakeholders

Product Support

  • Support the day-to-day management of Spark's product roadmap, including feature requests, prioritisation inputs, and vendor/procurement coordination (e.g. platform enhancements, new segment launches)
  • Liaise with technical and platform teams to translate business requirements into product briefs
  • Assist with UAT coordination and readiness sign-off ahead of feature or product launches

Performance Tracking & Reporting

  • Maintain and update performance dashboards (GA, activations, web-to-activation conversion, campaign ROI)
  • Conduct competitive and market scans (pricing, propositions, promotions) to feed into positioning decisions

Stakeholder & Vendor Coordination

  • Act as a coordination point between internal teams (brand, digital, network, legal, procurement) and external vendors/agencies
  • Support commercial and procurement processes, including tracking approvals and documentation

Requirements

Experience

  • 3-5 years of experience in telco, digital/e-commerce, FMCG, or a fast-paced consumer-facing digital business
  • Prior exposure to GTM execution, product management/coordination, or digital marketing operations
  • Experience working with cross-functional teams (marketing, product, tech, commercial) is essential

Skills

  • Strong project coordination skills — comfortable managing multiple workstreams and timelines simultaneously
  • Working knowledge of digital funnel metrics (traffic, conversion, activation) and comfort with dashboards/reporting tools
  • Working knowledge on Digital Ads, Go-to-Market
  • Clear, structured communicator, both written and verbal, able to prepare concise updates for senior stakeholders
  • Proactive and detail-oriented, with the ability to chase outcomes without heavy supervision
  • Comfortable working with ambiguity and shifting priorities in a startup-like environment within a larger organisation

Nice to Have

  • Experience with Digital telco, Digital-First Product, prepaid, or subscription
  • Familiarity with vendor management and campaign production processes

Skills

  • Go-to-Market Strategy
  • Product Management
  • Campaign Management
  • Cross-functional Coordination
  • Budget Tracking
  • UAT Coordination
  • Stakeholder Management

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