Marketing Executive

Crimson Education is the world’s leading college admissions consulting firm, with over 1,490 Ivy League offers and 2,410 to the US Top 15. We help ambitious students gain admission to the world’s top universities through expert-led guidance and proven, data-driven strategies. Crimson students are 7x more likely to get into the Ivy League than their peers. We were recently featured on the front page of the Wall Street Journal.

Crimson is the only college admissions consultancy that brings together:

• Former Ivy League and Top 20 admissions officers to rigorously review and refine applications
• Professors and PhD teaching fellows from leading universities to guide students through original, independent research — with pathways to selective peer-reviewed publication or conference presentation
• Past ISEF winners and judges who coach students to compete for state, national, and international science fair awards
• Capstone project mentors who help students design and scale leadership initiatives with real-world impact, measurable outcomes, and credible external validation

We’re backed by leading VC firms, including Tiger Global, Heal Partners, IceHouse Ventures, and Movac, and recently closed a USD $40M Series D funding round at a USD $640M valuation. We now operate across 21 markets worldwide, including the US, Canada, UK, Singapore, Japan, Hong Kong, Australia, and New Zealand.

The Role

This is a full-time position, based in Auckland, New Zealand

We’re looking for an entrepreneurial individual to join Crimson’s New Zealand Operation. As the Marketing Executive, you will be responsible for driving growth of Crimson Education in the New Zealand market, with the goal to drive local awareness, lead generation, and new client acquisition.

The role is based in Auckland in our Parnell office, located in the Icehouse, reporting directly to the Country Manager. Flexible working environment with a hybrid arrangement of 3 days of your choice in the office.

This role is responsible for ensuring effective local offline and digital marketing through content creation and localisation, local partnership outreach, and digital targeting.

Responsibilities include:

• Develop a deep understanding of our product positioning, messaging and competitive landscape within New Zealand, and leverage these insights to generating marketing ideas and owning marketing initiatives. Driving quality leads into consultations with the sales team.
• Localising global campaigns and other marketing materials
• Manage and grow Crimson’s following on organic social media channels including Facebook, Instagram, Email and Telegram
• Working closely with local sales & marketing colleagues, and HQ marketing team to create impactful and effective offline and online campaigns (including digital marketing ads to promote our events and services, creating local messaging and content assets that successfully engage and convert targeted prospects)
• Working closely with the digital marketing team to tailor online content, landing pages, social posts, ads and EDMs to promote local events and initiatives.
• Monitoring leads and conversion from marketing across all channels (Events, PR, FB, Content, Emails, PR, SEO & more) with weekly/monthly progress reporting, customer behaviour and user experience.
• Organising and delivering marketing events and initiatives in New Zealand

What skills and experience are required?

• Strong storytelling skill and ability to connect emotionally with target prospects
• Understanding of how paid digital advertising works on Google, Facebook, and other social media platforms
• Familiarity with Marketing software ie Marketo, Salesforce, Storyblok

What personal qualities are we looking for?

• High learning agility and growth mindset – comfort in a multifaceted and high-growth environment
• Creativity and positivity - you love to explore new ideas and can see a project through from start to finish on time. You are not afraid to try and fail, you have radical optimism towards new experiments.
• Self-driven and self-directed
• Collaborative and communicative. A team player, someone who makes great things happen for others and yourself

What bonus skills or experience do we look for?

• Deep understanding of digital marketing and social media platforms
• Event management experience

Why work for Crimson?

• Flexible working environment
• Supportive team environment and career progression opportunities
• Radical Candour is a feedback approach we live by
• We’re a global player with 28 markets (and growing) across the globe!
• Free lunch every Friday
• Modern pet-friendly working space with barista onsite

If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!

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