Field Marketing and Engagement Manager

Field Marketing and Engagement Manager - Parkhurst Dining

Are you looking for a values-driven environment with opportunities to learn and grow? Do you want to join a fun, supportive team where you can build lifelong relationships? At Parkhurst Dining, a brand of Eat’n Park Hospitality Group, we’ve been creating smiles since 1949—one guest, one meal, and one team member at a time. Now we’re searching for a Field Marketing and Engagement Manager to join our team!

Eat'n Park Hospitality Group represents a diverse family of brands that span more than a dozen states across more than 150 locations and with nearly 10,000 team members. We are a family-owned and operated company with deep roots that inspire our future. Our enduring commitment to our Core Values and our shared purpose, “to Create a Smile,” guide and fuel our growth as a group and as individuals.

Purpose:

The Unit Field Marketing and Engagement Manager will be responsible for executing the field marketing roadmap at their designated account. This position will plan and execute marketing campaigns, promotions, events, and launches and measure outcomes against financial and other success targets. They will partner with their account leader to develop the unit-level marketing plan and share market and competitor trends and data to influence decisions that drive desirable results. This position will also promote engagement by establishing relationships, seeking feedback, and meeting the needs of our clients, students, the local community, and team members.

Job Responsibilities

Brand Activation & Strategy

· Leads execution of on-site marketing, advertising, promotional activities (guerilla marketing, pop-ups, demos, tastings, etc.) and meal plan sales campaigns that are within budget, reach the target audience, and generate demand.

· Executes launch of internal brands and promotions from go-live to ROI stabilization to ensure successful implementation, drive top lines sales, and maintain the integrity of internal brand standards.

· Develops physical and digital marketing collateral and communications materials that are consistent with brand standards and address target audience demands. Manages creative requests for assigned account.

· Analyzes program outcome metrics and shares key insights with stakeholders to drive decisions and results.

· Serves as a thought partner to account leaders in developing their unit-level marketing plan to maintain alignment with brand standards. Uses insights from industry trends and feedback data to influence decisions that will drive targeted outcomes.

Guest, Client, Community Engagement

· Initiates and maintains relationships with local vendors, venues, and community organizations. Connects business development and new vendor opportunities to functional corporate owner.

· Fosters relationships with on-site groups/student organizations and hosts regular feedback events to obtain insights about their dining experience to inform brand activation strategies that will reach ROI and engagement targets.

· Plans and executes account's participation in community events, including planning, execution, and measuring ROI, to increase brand awareness, auxiliary sales, and strengthen brand perception.

· Regularly meets with client partner(s) to align on their needs and expectations, gather feedback, and monitor satisfaction.

· Identifies and elevates client/account risks to Brand Manager and supports mitigation strategies.

· Supports site leader with team member engagement by facilitating team member engagement activities that mirror guest engagement to close gaps.

Qualifications:

· Bachelor’s degree in Marketing, Business Management, Hospitality or Hotel Management preferred.

· 1 -2 years' experience in marketing, sales, or related field, with demonstrated ability to design and execute successful guest-facing marketing programs and measure campaign outcomes for insights. Contract dining experience preferred.

· Interpersonal skills which support the ability to influence without direct authority, holding standards of new programs high and ensuring accountability across the field

· Strong presentation skills and the ability to address content across stakeholders from regional support level to the field and front-line team.

· Detail oriented with strong writing skills to create and steward brand materials and voice

· Ability to manage and prioritize multiple projects in a fast-paced environment.

· Base understanding of the financial components of contract food service and origins of revenue, margin, costs, and risks

· Professional image and appearance

· Proficiency in Word, Excel, and PowerPoint

· Demonstrated urgency and responsiveness to requests; demonstrated level-headedness in crisis response

· Confident with an outgoing, upbeat, friendly personality

· A demonstrated team player

· Must be able to perform occasional weekend work during special events or openings

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Eat’n Park Hospitality Group provides equal employment opportunities to all team members and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.