General Manager

RideNow Powersports is seeking a results-driven General Manager to lead our Revolution Road Harley-Davidson dealership! We're looking for a proven leader who thrives in a fast-paced, high-volume retail environment and knows how to build winning teams.

What You'll Do:

• Lead by example and drive sales performance across all departments—Sales, F&I, Parts, and Service.
• Analyze key performance indicators and adapt strategy to consistently exceed revenue and profitability targets
• Cultivate a high-performing team culture through ongoing coaching, training, and accountability
• Manage the full retail sales process, including deal structuring, closing, desking, inventory flow, and customer engagement
• Partner with Regional Operations to align store performance with broader organizational objectives
• Deliver an exceptional customer experience and resolve issues quickly to build long-term customer relationships

Qualifications

What You Bring:

• 5+ years in powersports dealership leadership preferred (automotive, RV, or marine industries considered)
• Proven track record of exceeding sales goals and leading successful sales teams
• Experience with F&I, CRM systems, and desking tools
• Strong understanding of dealership operations and financial performance metrics

Why RideNow?

• Commission-based pay plan
• RideNow Powersports provides a comprehensive benefits package to eligible employees, including:
• Health & Wellness: Medical, dental, and vision insurance coverage options.
• Paid Time Off: Vacation time, sick leave in accordance with the Massachusetts Earned Sick Time Law, and paid holidays.
• Financial Protection: 401(k) retirement plan, life insurance, and disability coverage.
• Paid Family Leave: Benefits and job protections aligned with the Massachusetts Paid Family and Medical Leave (PFML) Act.

All applicants must pass pre-employment testing including background check, MVR, and drug screening.

EQUAL EMPLOYMENT OPPORTUNITY (EEO) STATEMENT
RideNow Powersports provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.