TikTok Shop - Strategic Partnership Operations and Seller Marketing Manager (Brazil)

About the team
The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.
With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better commerce experience to our users. We are looking for passionate and talented people to join our operations team, together we can build an commerce ecosystem that is innovative, secure and intuitive for our users.

Responsibilities

1. Own end‑to‑end management of relationships with Brazilian industry associations, including partner screening, negotiation, regular stakeholder communication, partnership agreement execution, and long‑term alliance maintenance. Drive joint‑value co‑creation between TikTok Shop and industry associations.
2. Design and execute co‑branded joint promotion initiatives with industry associations, formulate joint marketing plans, align resource allocation, co‑develop communication materials, and expand platform influence among local merchant communities.
3. Lead planning, operation and delivery of both offline and online seller‑focused marketing activities for TikTok Shop Brazil: including industry summits, merchant workshops, roadshows, seller training camps, virtual webinars, campaign challenges, and large‑scale shopping festival supporting events. Track full‑cycle project progress, coordinate cross‑functional teams, and ensure on‑time high‑quality delivery.
4. Define activity KPIs covering merchant participation rate, merchant activation, brand exposure, GMV contribution, and partnership influence. Conduct post‑event data analysis, output insights & optimization recommendations, and iterate activity playbooks for reuse.
5. Collect feedback from industry associations and merchant groups, identify merchant pain points and market opportunities, feed insights back to internal product, operation and marketing teams, and support iteration of seller‑oriented products & policies.
6. Collaborate closely with local sales, merchant operations, marketing, PR and TSP teams to align partnership & marketing priorities, unify external messaging, and amplify the impact of joint campaigns.
7. Build standardized SOPs for association management and seller marketing projects, manage partnership asset archives, and continuously improve operational efficiency of partnership marketing workflows.

Minimum Qualifications:

1. Bachelor’s degree or above in Marketing, Business Administration, International Trade or related fields.
2. 3+ years of working experience in partnership operation, B2B marketing, event operation or merchant marketing, with proven end‑to‑end project delivery track‑record.
3. Solid experience in stakeholder relationship management, capable of communicating and negotiating with external industry institutions / associations.
4. Proficiency in English as working language; fluent Portuguese speaking & writing is mandatory for local business communication.
5. Strong project management capability: able to manage multiple parallel projects, control schedules & risks, and deliver against KPIs.
6. Basic data literacy, capable of analyzing campaign performance data and turning observations into actionable optimization suggestions.
7. Good cross‑team collaboration, result‑oriented mindset, adapt to fast‑paced e‑commerce business environment.

Preferred Qualifications:

1. Prior working experience with e‑commerce / social commerce platforms, deep understanding of Brazil local e‑commerce ecosystem and merchant landscape.
2. Existing connections or proven cooperation experience with Brazilian industry associations, commerce chambers or industry federations.
3. Hands‑on experience designing & delivering offline roadshows, summits, merchant workshops or large‑scale online B2B marketing campaigns.
4. Familiar with Brazil local business culture, merchant demands and social commerce marketing playbooks.
5. Experience building partnership SOPs, activity playbooks or analyzing seller‑marketing ROI.
6. Ability to independently draft partnership proposals, cooperation frameworks and marketing briefing documents.