Sales Representative

At Steele Auto Group, work is more than a job. It is a chance to inspire positive impact through every interaction, every vehicle, every journey. Our people are at the heart of it all, because everything we do is driven by you. Your passion. Your purpose. Your potential.

Colonial Honda is looking for a Sales Representative to join our team.

With more than 40 years of serving Halifax, Colonial Honda has built a reputation for trust, customer service, and community. Now, we're looking for someone who wants to build their own reputation and career alongside us.

You don't have to fit the traditional idea of an automotive salesperson. We want someone who brings confidence, authenticity, energy, and a genuine desire to help people.

Why You'll Love This Opportunity

• Earn BIG
  Uncapped commissions with the potential to exceed $100,000+ annually.
• Start With Stability
  For up to your first year, Steele Auto Group guarantees a minimum income of $682.69 per week, unless your commissions exceed that amount.
• Build a Career, Not Just a Job
  We invest in our people, provide training through Steele University, and believe in promoting from within.
• Be Part of a Supportive Team
  You'll have a team around you that wants you to succeed, develop your skills, and build confidence in your career.

What You'll Do

• Build genuine relationships with customers and become a trusted automotive advisor.
• Guide customers through their vehicle-buying journey from the first conversation to delivery.
• Showcase Honda vehicles, features, technology, and ownership benefits.
• Conduct engaging test drives and create memorable customer experiences.
• Follow up with customers and build a strong personal client base.
• Work with Finance, Service, and Management to deliver a seamless experience.
• Set goals, manage your pipeline, and take ownership of your results.
• Represent Colonial Honda and the Honda brand with professionalism and confidence.

What We're Looking For

We're looking for someone who is:

• Confident and personable, with the ability to connect with different types of people.
• A strong communicator who listens first and sells second.
• Driven and goal-oriented, with a desire to build a successful career.
• Organized and self-motivated, able to manage multiple customers and opportunities.
• Professional and authentic, with a natural ability to build trust.
• Experienced in sales, customer service, hospitality, retail, recruiting, or another relationship-focused environment.
• Passionate about learning and willing to develop their automotive knowledge.
• Comfortable working in a fast-paced, customer-focused environment.
• In possession of a valid driver's licence.

Automotive experience is an asset, but the right personality, attitude, and drive matter just as much.

Why You will Love Working with Steele Auto Group:

At Steele Auto Group, you are not just joining a company; you are joining a community where you will be empowered to exceed expectations and develop your full potential.

We believe in rewarding hard work and supporting every part of your journey. That is why our Total Rewards package is built to help you thrive, physically, financially, and emotionally. Depending on your role and employment type (full-time, part-time, or term), eligible employees can look forward to, some or, all the following:

• 100% Matched Retirement Savings Plan – Put your future at ease with our employer-matched RSP plan, with a maximum of 4% after just 3 months and a maximum of 5% after 5 years!
• Flexible Health & Dental Plans – Choose from six cost-shared plans tailored to your lifestyle. Affordable, dependable coverage for the people who matter most. Enjoy peace of mind knowing you and your family are covered.
• Mental Health & Wellness Support – 24/7 confidential support for you and your family through EFAP.
• Employee Discounts – On vehicle purchases, parts, and service at any of our locations.
• Work Boot Reimbursement – Reimbursement immediately, no waiting required!
• Access to Steele University – you will get engaging, role-specific training, learn anytime anywhere, track your progress, and earn rewards as you grow your skills!

While we make every effort to post our rates accurately, some websites may display salary estimates for this position without our involvement. These figures are generated independently for general comparison and are not provided or verified by Steele Auto Group. We look forward to discussing accurate, role-specific compensation details with candidates selected to move forward in the recruitment process.

Steele Auto Group is committed to creating a workplace where your talents are recognized, your growth is championed, and your potential is limitless. We invest in our people, promote from within, and foster a fair, inclusive, and opportunity-rich environment. As part of this commitment, we ensure that every candidate feels valued and supported throughout the recruitment process. If you are contacted for an interview and require accommodation, please let us know. We are here to support you in every step of the way.

Apply now and start driving your career forward with a team that has your back!

Learn more about us at www.steeleauto.com

How to Apply, it is as easy as 1, 2, 3:

1. Click the link to apply, Steele Auto Group Careers
2. Sign in (top right corner) and create your profile,
3. Upload your resume

In 2 minutes, the Steele Auto Group career world is right at your fingertips!

If you are an employee of Steele Auto Group, please apply through the careers page to ensure you are flagged as an internal applicant.