TikTok Commerce - Strategy and Analytics Manager

Come join the team that is helping scale that phenomenon, and pioneer Content & Creator commerce in Canada. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the leading, on-trend commerce platform of choice for brands, creators, and shoppers. We are an entrepreneurial team, passionate about shaping the future of shopping.
This position is for an existing vacancy.

With more than 1 billion loyal users globally, TikTok is the ideal platform to deliver a brand new and exciting shopping experience to our users. TikTok is already the place where trends first surface, and where brands, creators, and consumers are already connected in meaningful ways. We are looking for passionate and talented people to join our commercial team in Canada, to help build an e-Commerce ecosystem that is innovative, secure, and intuitive for our users and partners alike.

Responsibilities

• Strategic Planning & Roadmapping: Drive the development of long-term strategic roadmaps in Canada market, leveraging market intelligence to identify high-growth categories and white-space opportunities.
• Business Performance Diagnostics: Conduct granular analysis of business health, synthesizing complex datasets to optimize unit economics, operational efficiency, and seller penetration within the region.
• Market Intelligence & Research: Lead comprehensive research on the e-Commerce landscape, including deep-dive competitor analysis and emerging social commerce trends to refine platform positioning.
• Executive Support & Decision Science: Author high-impact strategy white papers and presentations for leadership, translating analytical findings into clear, data-driven recommendations for localized investment and scaling.
• Cross-Functional Initiative Orchestration: Serve as a primary strategic partner for Product, Marketing, and Ops teams, aligning initiatives from conceptual framework through to execution and scaled impact.
• Operational Excellence: Navigate a fast-paced environment to drive organizational alignment, ensuring consistent execution of strategy across all functional pillars and stakeholders.

Minimum Qualification(s):

• Candidates who have 5+ years of experience in strategy, business analysis, or strategic finance at leading technology companies or consulting firms.
• Proficiency in advanced business modeling and performance diagnostics, with a proven track record of translating complex datasets into strategic insights.
• Demonstrated ability to coordinate across cross-functional stakeholders, driving organizational alignment and strategic execution within a fast-paced environment.
• Strong analytical and problem-solving skills, with extensive experience in areas such as competitor benchmarking, unit economics optimization, and long-term business roadmapping.
• Comfortable navigating high-growth, ambiguous environments and managing complex projects from conceptual framework to scaled implementation.
• Excellent communication and cross-team collaboration, skilled at moving things forward.

Preferred Qualification(s):

• Proficiency in SQL or Python for large-scale data extraction, statistical modeling, and automated business reporting.
• Ability to synthesize complex technical findings into compelling narratives and visual frameworks for non-technical executive audiences.

The Company is committed to leveraging new technologies and working efficiently. As a result, artificial intelligence systems may be used to screen, assess and/or select applicants for this position.