Performance Marketing Specialist

Ocoda

Agency is hiring a high-caliber

Performance Marketing

for Travel&Toursim Project OTA inside Ocoda agency to lead our expansion across the GCC market.

Location:

Dokki, Giza (On-site)

Hojuzat Website: www.hojuzat.com

The Opportunity

The Performance Marketing Specialist is responsible for driving growth across web and mobile app channels for travel services (hotels, Umrah, visas, tours). This role owns the end-to-end paid media strategy—from media planning and campaign execution to full-funnel optimization for CPA/ROAS targets, creative testing, and tracking setup.

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Responsibilities:

• Develop the media plan and overall paid marketing strategy - channel mix, budget allocation, and targeting approach across app and website
• Plan, launch, and manage paid campaigns across Google Ads, TikTok Ads, Snapchat Ads, and Apple Search Ads - covering both app installs/engagement and website conversions
• Own full-funnel performance, from awareness through to completed bookings across hotels, apartments, Umrah packages, visas, and tours
• Manage budgets and bidding to hit CPA/ROAS targets, adjusting based on performance data
• Partner with the data analyst to keep tracking and attribution accurate across GA4, Firebase, and our mobile measurement partner
• Brief and test ad creative with the graphic designer and videographer on the team
• Run structured A/B tests across creative, audiences, and landing pages/app flows
• Report on performance regularly, translating data into clear, actionable recommendations
• Stay current on platform changes and new paid channels relevant to Gulf travel marketing

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Requirements

• 2-3 years of hands-on performance marketing and media buying experience
• GCC / Saudi marketing experience & Mobile APP is a MUST.
• Solid grasp of mobile app marketing - install campaigns, in-app event tracking; app store optimization is a bonus
• Proven experience managing paid campaigns on Google Ads, plus at least one of TikTok Ads, Snapchat Ads, or Apple Search Ads
• Comfortable working with GA4 and mobile measurement partners (Adjust, AppsFlyer, Kochava, or similar) - you should understand attribution, not just campaign setup
• Strong with data - you pull insights and act on them, not just report numbers

Benefits

• Flexible Working Hours: Choose between 9 AM to 5 PM or 10 AM to 6 PM to suit your lifestyle.

• Comprehensive Social & Medical Insurance: Enjoy peace of mind with our robust health coverage and additional social benefits.

• Dynamic Working Environment: Thrive in a collaborative and innovative workspace that encourages creativity and teamwork.

• Continuous Learning Opportunities: Access professional development programs, workshops, and courses to help you grow your skills and advance your career.