Business Manager and Country Lead
- BASF
- Singapore, Singapore
- SGD 120,000 – SGD 180,000
Overall objectives of the position:
- Drive sales growth and manage sales of surface treatment unit for Malaysia, Singapore and Batam
- Strategically manage the General Industry and ACE business segments in Southeast Asia to achieve sustainable growth and profitability
Core Responsibilities:
Sales Management and Development (Singapore, Malaysia, and Batam)
- Actively explore and develop new business opportunities through high market presence to ensure sustainable growth
- To prepare, negotiate, and finalize business contracts, ensuring alignment with customer requirements and profitability goals
- To build and maintain strong relationships with customer organizations at all levels, particularly key decision-makers
- To coordinate the launch of new products at key customers in collaboration with Business
- Acts as the Sales representative for International Automotive Task Force (IATF) Automotive Original Equipment Manufacturer (OEM) business in South East Asia
- To meet or exceed net sales and profitability targets while implementing pricing measures in a timely manner
Customers and Channel Management
- To provide training and share technical and commercial know-how with customers and distribution partners to maximize the potential of Company's products and solutions
- To maintain and manage sales opportunities, leads, and customer visit reports using Salesforce Customer Relationship Management (CRM)
- To ensure accurate demand forecasting to support effective stock planning and reliable supply to customers
- To respond promptly to customer inquiries, addressing commercial, quality, and technical issues
General Industry and Agriculture, Construction and Earthmoving (ACE) Business Development (Southeast Asia)
- To develop and execute strategic growth plans for the General Industry and ACE segments in Southeast Asia
- To work closely with distributors, agents, and internal teams to achieve business objectives
- To provide guidance, coaching, and support to the General Industry sales team to meet targets
- To monitor and evaluate distributor and agent performance to ensure alignment with business goals
Market Intelligence and Strategy
- To gather and analyze market trends, customer needs, and competitor activities across Southeast Asia
- To implement value-added selling approaches to meet customer requirements and differentiate offerings
- To collaborate with global and regional teams to align business strategies and market initiatives with respect to: Commercial, Operations, Strategy, Project Management, Digitization, Innovation, Leadership, Talent Development, etc.
Education and qualifications:
- Min. Bachelor's Degree in Business Administration, Chemistry or a related field
- Has at least 10 years of experience in technical, sales, or commercial roles within the surface treatment industry
- Demonstrated experience in managing technical field support, including troubleshooting, process optimization, and application support
- Has a solid track record of developing and maintaining strong customer relationships at various organizational levels, especially with key decision-makers
- Experience leading teams and providing coaching or supervision to direct reports
- Proven ability to work effectively in multi-cultural and matrix organization
- Self-motivated, adaptable, and capable to managing diverse responsibilities in a fast-paced environment
- Comprehensive knowledge of surface treatment processes,applications and technologies
- Has exceptional communication, negotiation, and relationship-building skills with stakeholders across Southeast Asia
- Strong strategic thinking and problem-solving abilities, with a focus on achieving business objectives
- Proficiency in Salesforce CRM and Microsoft Office tools (Excel, PowerPoint, Word, Outlook)
- Has a strong understanding of demand forecasting, supply chain considerations, and pricing strategies. Quality standards familiarity
- Ability to conduct technical training, transfer knowledge, and develop standardized processes
Skills
- Sales Management
- Business Development
- Key Account Management
- Contract Negotiation
- CRM (Salesforce)
- Demand Forecasting
- Technical Product Knowledge







