Integrated Marketing & Campaign Lead

About the team
The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.
With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better commerce experience to our users. We are looking for passionate and talented people to join our operations team, together we can build an commerce ecosystem that is innovative, secure and intuitive for our users.

Responsibilities

• Lead and oversee platform-level event marketing projects for TikTok Shop, including but not limited to offline event planning, online integrated marketing, platform-wide communications, and commercial partnerships.
• Drive targeted B2B marketing strategies to amplify the platform's brand equity and thought leadership among merchants, brands, supply chain partners, and the broader industry ecosystem.
• Combine consumer trends with audience insights to identify unique products on TikTok Shop; collaborate with internal and external partners to design merchant recruitment/selection strategies, as well as execute creative initiatives and operational mechanics.
• Keep pace with market trends and viral topics (both on and off-platform); engage high-profile celebrities and creators to rapidly plan and execute viral content, shareable thematic marketing events, and dedicated live-streaming e-commerce sessions.
• Manage project budgets and monitor both online and offline performance based on key objectives; extract reusable best practices to continuously iterate and innovate creative strategies.

Minimum Qualification(s)

• 5+ years of work experience in marketing at e-commerce companies is highly preferred, especially experience from building high level strategies to campaign development and media management.
• Data and Insights driven, ability to synthesize data into strategy and execution.
• Thorough understanding of the full funnel of E-commerce industry or creator marketing including Owned, Earned and Paid strategy and execution.
• Exceptional attention to detail and ability to prioritize and delegate.
• Excellent written and presentation skills & negotiation skills, and leadership ability.

Preferred Qualification(s)

• Appetite to learn more about and innovate within, the full marketing lifecycle including devising, creating, executing, and tracking consumer paid advertising campaigns to drive key brand metrics.
• A keen interest in brand and business development, including commercial and brand partnerships.